Leading Analyst Firm Positions Oracle’s Siebel Enterprise Marketing Suite in Leader’s Quadrant for Multi-Channel Campaign Management
Oracle today announced that its Siebel Enterprise Marketing Suite has been positioned in the Leader’s Quadrant of the 2007 Gartner Multi-Channel Campaign Management Magic Quadrant report.1 Gartner’s Magic Quadrant evaluates vendors in a particular market segment based on their completeness of vision and ability to execute. Published on April 6, 2007, this evaluation included 15 vendors.
The Siebel Enterprise Marketing Suite links strategy and planning to multi-channel execution and measurement, and uniquely guides marketers through tasks based on embedded best practices. It offers integrated but modular solutions covering planning and resource management, campaign management, segmentation and targeting, email and Web marketing, events management, channel marketing, loyalty program management, lead and response management and marketing analytics. On January 31, Oracle delivered its latest suite of marketing applications, Siebel Enterprise Marketing 8.0, which enables marketing to drive greater strategic impact and the overall customer experience for their organization. Highlights of this release include enhancements to Siebel’s marketing resource management, campaign and offer management, and loyalty management capabilities, as well as new marketing Web services.
“We believe this leadership position validates our strong market momentum and delivery of world-class marketing solutions for both B2B and B2C marketers.” said Oracle Vice President of Marketing and Loyalty Strategy Melissa Boxer. “We are honored that Gartner positioned us in the leader’s quadrant and we are committed to continue investing and building on this leadership.”
For a complimentary copy of the complete 2007 Gartner Multi Channel Magic Quadrant report from Oracle, please see - http://mediaproducts.gartner.com/reprints/oracle/147196.html
1 Gartner , Inc. “Magic Quadrant for Multi-Channel Campaign Management,” by Adam Sarner, April 6, 2007
About The Magic Quadrant
* Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted April 6, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Oracle (NasdaqGS: ORCL) is the world’s largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com
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