Akamai Unveils Stream OSSM To Address The Complexities Of Managing, Controlling And Monetizing Digital Assets
Flexible approach to syndication designed to enable companies, such as the NBA, to manage their collection of digital assets and stay in complete control of the content and brand
CAMBRIDGE, MA - Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, today announced the availability of Akamai Stream OS, an enterprise-class, rich media management solution that helps content owners capitalize on the value of their digital assets. Akamai’s Stream OS solution provides a simple, automated way for content owners to manage and distribute large digital libraries, including video and audio assets, online. At the foundation of the Stream OS solution is Akamai’s global media delivery platform, which is designed to offer the highest quality rich media experience for online audiences regardless of scale, geography, format or device.
The solution dramatically improves on existing, manual, rich media management processes by providing a single online interface through which multiple content owners within an enterprise can easily upload, manage and organize digital assets in an automated way through customizable directories. Content can then be published, in a controlled way, to support both traditional syndication models and viral distribution across the Internet. Akamai Stream OS provides detailed analytics at both an enterprise and asset level across distribution channels, referring sites and accessing devices.
Once assets are added to the system, content owners can apply business rules to live streaming, on-demand, or downloadable content, enabling them to manage all aspects of rich media usage. Akamai Stream OS supports a variety of syndication strategies by providing the protection and control required for new business models, limiting unauthorized distribution by dictating how and when media will be distributed, and targeting content though a virtually unlimited combination of content- and audience-based controls. The ability to prioritize and apply multiple layers of qualifiers helps meet business objectives by providing flexible control over asset distribution.
Unlike other offerings in the market, Akamai Stream OS embraces a standards-based syndication model to facilitate distribution across the Internet to increase reach and build a targeted online audience that is attractive to advertisers. Content owners can leverage existing industry publishing standards to execute viral rich media marketing campaigns, create interactive widgets and push RSS feeds in a controlled way to any video player, desktop application, partner or site that supports the standard.
“Stream OS is the content owners’ answer to how to work and thrive in today’s digital media marketplace,” said Bill Wheaton, Vice President of Digital Media, Akamai. “This comprehensive application offers our customers a controlled environment for managing and publishing mission-critical rich media content. Stream OS brings a ’publish once, syndicate to many’ approach to Internet distribution, similar to the traditional broadcast model of syndicating content.”
The simple but powerful rich media management tools within Stream OS provide the automation that companies need to successfully scale their online business efforts and add new digital distribution channels profitably and efficiently.
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