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Direct Response Technologies to Exhibit at Search Engine Strategies Conference & Expo 2007


Direct Response Technologies, Inc. a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ: DRIV), today announced that the company will attend the Search Engine Strategies Conference & Expo 2007 to exhibit its KeywordMax™ paid search bid management tool. The exhibition and conference is being held April 10-13, 2007, at the Hilton New York in New York City.

Recently, KeywordMax was enhanced to support new Application Program Interfaces (APIs) released by popular search engines. This enhancement provides a cost effective, robust and unique search engine interface, which allows users to take advantage of search engine functionality while limiting incremental search engine costs. Conference attendees can learn about KeywordMax at booth #1514, in America’s Hall 1.

Search Engine Strategies Conference & Expo 2007 is a global conference and exposition series focused on the search engine advertising market. For more information about SES New York, visit:


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