AT&T teams up with Napster delivers access to 3 million song tracks across multiple screens, devices
Strike up the band. AT&T Inc. (NYSE: T) and Napster (Nasdaq: NAPS) today announced a new offer that gives customers free unlimited access for one year to more than 3 million song tracks through Napster To Go® — a $180 value — allowing consumers to customize playlists on their PC and seamlessly transfer favorite tunes to compatible wireless phones and music devices. This move further blurs the line between communications and entertainment as well as wireless and wireline services.
Available beginning Sunday, April 1, across the company’s nationwide wireless footprint with qualifying plans— as well as across the company’s entire 22-state traditional service footprint with qualifying wireless, home phone and broadband triple-pack bundles— the offer enables consumers to conveniently access their favorite songs across multiple screens, including the PC, the wireless screen and other compatible music devices. The offer builds on the company’s effort to deliver anytime, anywhere access to enhanced content.
“By tying Napster To Go to AT&T’s robust communications network, we’re turning up the volume nationwide on both consumer value and added convenience,” said Rick Welday, chief marketing officer of AT&T Consumer. “Merging communications with entertainment — in this case, linking Napster To Go’s rich library of music to our wireless and broadband services — again shows that we are committed to delivering enhanced content across key screens both at home and on the go.”
AT&T Teams Up With Napster To Go for New Offer/Add One
“This exciting promotion will introduce Napster To Go to an audience that is eager to enhance their AT&T devices and services with a robust and exciting music experience,” said Chris Gorog, chairman and CEO for Napster. “We are pleased to be working with AT&T and to have the opportunity to present Napster across AT&T’s lineup of communications services throughout the nation.”
AT&T will support the promotional offers with an extensive, integrated marketing campaign that will include broadcast, print and online advertising, and in-store merchandising at all AT&T wireless retail locations.
The offer is available to qualifying new or existing AT&T wireless customers outside of the AT&T local service territory who agree to the following:
* Two-year wireless agreement with purchase of the SYNC phone by Samsung, exclusively available through AT&T wireless, or the BlackJack phone by Samsung with qualifying data plan plus a Music Kit/Card.
The offer will also be available to qualifying new and existing residential AT&T customers across the company’s entire 22-state traditional service footprint where broadband service is available, with any of the following triple-pack bundles:
* Add AT&T Yahoo!® High Speed Internet service (Express service or higher) or FastAccess® DSL Ultra to existing home phone and wireless service with AT&T.
* Add the SYNC phone by Samsung, exclusively available through AT&T, formerly Cingular, or the BlackJack phone and any of four qualifying wireless plans with a two-year term, including Cingular Nation, AT&T UnitySM, Family Talk® or an additional Family Talk line, to existing high speed Internet service (AT&T Yahoo! High Speed Internet or FastAccess DSL) and AT&T home phone service.
Also available to AT&T wireless customers nationwide is an offer to purchase the SYNC™ phone by Samsung for just $49.99 with qualifying data plans and receive an accessory kit including a free 1GB memory card, USB synch cable and stereo headset to enhance the mobile music experience that Napster To Go enables.
In addition to the valued savings of $180 with one year of a free Napster To Go subscription (market price of $14.95 per month), customers can benefit from even greater savings with additional rewards and cash-back offers available with the SYNC phone.
Customers can visit AT&T’s wireless retail store locations or contact the AT&T call center for ordering and additional offer details.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.