Nielsen Introduces New Service for Understanding Consumer Behavior Across Countries
Global Track Consumer Gives Marketers a Continuous View of Purchase Behavior across Borders
20 March 2007
Nielsen today announced the launch of Global Track Consumer, the latest application from its Global Services unit to be delivered through Nielsen’s Answers technology. Global Track Consumer is the first industry application that enables multiple-country analysis and monitoring of consumer purchase behavior in a consistent, consolidated fashion. The application integrates global consumer panel information into the familiar business issue-based reporting structure and style of Nielsen’s Global Track service, providing a continuous measurement tool for manufacturers to understand consumer purchasing dynamics across borders.
Through Nielsen’s reporting capabilities, Global Track Consumer will deliver executive summaries, dashboards and graphical reports electronically, updated regularly and delivered to a user’s desktop in formats that are easy to view and distribute within a client’s organization.
“Integrating consumer panel information into a Global Track reporting format is the next step in providing our clients insight,” said Joe Palermo, vice president – marketing for Nielsen’s Global Services. “The familiar and intuitive interface of the Answers environment, combined with Global Track’s rich multi-country information helps provide clarity for all levels of users.”
Global Track Consumer uses consumer panel purchasing information that is consolidated across all countries to provide information consistency whether looking within a particular country or across geographies. Data elements such as market penetration, purchase frequency and sales per shopping occasion are mapped in a single consistent view, ensuring the information is aligned at the headquarters level to provide an accurate representation of consumer behavior within and across countries.
The industry-leading Answers environment delivers report templates that allow users to quickly find the information they need for managing their day-to-day business issues. The templates can be accessed through report thumbnail images or via links highlighting logical business questions.
“Global Track Consumer is a very useful reporting solution,” said Jean-Luc Mauduit, marketing director, consumer panel services for Nielsen in Europe. “Our clients’ headquarters staff can now examine and monitor consumer behavior across multiple countries quickly and efficiently.”
Global Track Consumer is available now to all clients of Global Services. The service can incorporate consumer purchase behavior from any of the countries in which Nielsen collects consumer panel data.
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