Amazon.com Launches Classical Music Blowout Store

Company Makes it Easier for Customers to Find Good Deals on Classical Music

SEATTLE--(BUSINESS WIRE)--March 12, 2007--Amazon.com (NASDAQ:AMZN) today announced the launch of its Classical Music Blowout Store which offers customers a hand-picked selection of more than 2,000 classical music titles across genres including instrumental classical, opera and vocal classical. Citing significant growth of classical music at both Amazon.com and industry wide, the world’s largest online retailer created the Classical Music Blowout store to meet the increasing demand for affordable but high-quality classical music. Amazon.com offers more than 100,000 classical music titles including those featured in the new Classical Music Blowout Store.

In 2006, classical music was the second-fastest growing music category at Amazon.com outpacing even the rapid growth experienced industry wide. But despite the continued growth of classical music sales, it’s becoming harder and harder for classical music lovers to find the music they want.

“The demand from our customers for classical music continues to outpace other music categories,” said Thomas May, Amazon.com senior music editor and classical music expert. “But the disappearance of prominent brick and mortar music stores and the fact that most music retailers are scaling back their selection of classical music means that more and more classical music lovers are relying on Amazon to continue offering the deep selection and low prices that they are looking for. With the launch of this store, we are simply making it easier for customers to find and purchase the classical music they love.”

The Classical Music Blowout Store, found at www.amazon.com/classicalblowout, also provides Amazon.com customers who might be new to classical music lively introductory audio profiles to some of the great composers and performers. Classical music fans can also visit www.amazon.com/classical to discover the latest releases from highlighted classical artists, as well as the largest selection of deep-catalogue classical music available.