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A New Report Helps In The Understanding Of The Main Challenges Facing Television


LYON, France - says a new market research report related to the world wide TV market, TV 2.0 - TV in the Egocasting Era, is now available to its catalogue.

After giving birth to the New Economy, the Internet is now shaping yet another phenomenon: the participative economy wherein attracting and keeping attention, obtaining the “15 minutes of fame” that Andy Warhol predicted for all, is becoming a new way to exchange with others.

This new environment to which the TV industry is now having to adapt is the world of Egocasting, centred chiefly around Internet that will end up being characterised by a culture of hyper-personalisation of media consumption, and by mass media’s shrinking prominence in the time we devote to entertainment.

Starting with a detailed look at the way that the online TV and video offer is developing, combined with an in-depth analysis of the tools and technologies paving the way for TV 2.0, this market report will explore the strategies being developed by the market’s players in a bid to strengthen their foothold in this new environment. The report will also analyse the way that “fundamentals” are evolving, i.e. advertising investment trends and the changes expected to be made to current regulations.

Taking account of the conditions shaping the emergence of TV 2.0, by way of a conclusion the publisher offers up possible TV 2.0 development scenarios to help deepen readers’ understanding of the ways that the TV sector is likely to change in the coming years, and to identify the keys to a successful future for television’s traditional players.


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