Metro Furthers National Expansion In Canada
Metro International S.A. (“Metro”), the international newspaper group, today announced the launch of new editions in Calgary and Edmonton. The two new editions are being launched in equal partnership with Torstar Corporation.
Metro Calgary will launch in March, 2007 followed by Metro Edmonton in April, 2007. The new editions will be distributed through a combination of promoters, street boxes and strategic locations ramping up to a total daily circulation of 60,000 copies per city.
Alberta is a robust economy, enjoying significant economic and population growth. Alberta’s economic growth is forecast at +4% annually from 2005 - 2007 compared to the Canadian average of +2%. Alberta’s weekly wages increased by +5.4% in 2005 compared to Canada at +3.2%.
Calgary is Canada’s fifth largest metropolitan market, with a population of 1.1 million and has the fastest population and economic growth in Canada. Edmonton is Canada’s sixth largest metropolitan market, with a population of 1 million.
With these new editions, Metro will be distributed in Canada’s top 6 markets, which represent 45% of the country’s total population. As such, Metro will be able to offer advertisers a truly national buy in Canada.
The first Canadian Metro edition was launched in Toronto in 2000, followed by Metro Montreal in 2001 and Metro Ottawa and Vancouver in 2005. With Metro Calgary and Metro Edmonton now to follow, Metro’s national Canadian coverage will amount to more than 740,000 copies daily.
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest and fastest growing international newspaper in the world. Metro is published in over 100 major cities in 20 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 20 million daily readers (or c. 23 million daily readers including commercial partners). Metro International’s advertising sales have grown at a compound annual rate of 41% since the launch of the first edition in 1995.
Metro International ’A’ and ’B’ shares are listed on the OMX Nordic Exchange’s Nordic List under the symbols MTRO SBD A and MTRO SBD B.
- Contact Information
- Pelle Törnberg
- President & CEO
- Metro International S.A.
- Contact via E-mail
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