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Atos Origin first to offer clients new SAS® for Customer Experience Analytics


Helping organisations better understand customer behaviour across all market channels, so they can respond faster to customer needs and improve customer acquisition and revenues

London, 13 February 2007 - Atos Origin, an international IT services company, today announced that it is the first IT services partner to offer its clients the new SAS® for Customer Experience Analytics. By combining online and off-line customer data with world class business intelligence technology, the solution enables clients to better understand their customers’ behaviour, tailor every customer contact and optimise the value from each opportunity.

"SAS for Customer Experience Analytics is the only solution that offers true multi-channel analysis of your customer,” said Andrew Stevenson, head of Centres of Excellence at Atos Origin. “With Atos Origin’s unique breadth of consulting and integration services, we can ensure that our clients achieve maximum benefits from the solution and turn insight and knowledge about their customers into actionable information.”

SAS is the market leader in the new generation of business intelligence (BI) software and services and its latest offering captures and measures, in real time, all aspects of each individual customer’s online and off-line experience, translating these actions into customer insights. By integrating intelligence from all customer touch points, it provides a single source of highly accurate and actionable data that reflects the customer’s experience and the individual’s behaviour, enabling organisations to tailor all customer contacts and optimise value at every point.

John Dalton, Managing Director of SAS UK and Ireland added, “In depth understanding of all customer touch points has become a fundamental element in gaining customer insight. We are delighted that Atos Origin, a long-term partner of ours, is now offering its clients SAS for Customer Experience Analytics. It is a unique solution that helps organisations build highly accurate and reflective pictures of their customer base.”

Organisations using the new customer experience offering can collect multi-channel data to predict future behaviour and build more predictive customer profiles through precise identification of trends in customer preferences, site orientation and content. The real-time data capture engine monitors interaction changes as they happen online, so organisations can be immediately responsive. Recent trials of the software have shown that the new offering can be deployed within one week, with results being generated hours after implementation, from which organisations can rapidly create data driven actions and campaigns, delivering immediate ROI to the business.

About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are EUR 5,4 billion and it employs over 50,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.

About SAS
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know®.

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SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2005 SAS Institute Inc. Cary, NC, USA. All rights reserved.


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