Goodbye Complexity, Goodbye Wires, Goodbye Boredom – HELLOMOTO™
Design and innovation unite Motorola’s announcements at 3GSM World Congress; showcasing compelling mobile experiences
BARCELONA, Spain – 3GSM World Congress 2007 – 12 February 2007 – Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today delivered compelling mobile experiences with a portfolio of devices and solutions that demonstrate the company’s leadership in design, music, media, high-speed performance, wireless broadband and connecting the unconnected.
“What better place than 3GSM World Congress to show how Motorola’s latest products and services are making seamless mobility real?” said Ron Garriques, president of Motorola Mobile Devices. “This year we’ll be demonstrating wickedly cool and compelling products that are making on the go and always-on entertainment and communication a personal reality for everyone, as well as the solutions and services which enable our customers to deliver them to their consumers.”
Goodbye low bandwidth; HELLO mobile TV
Motorola has further defined its ‘no compromise’ commitment to quality high-speed performance with a series of new HSDPA-enabled handsets.
The MOTORIZR™ Z8 provides quick downloads of streamed media via ultra-fast HSDPA technology. With a multimedia feature set that includes a brilliant 16 million colour 35x50mm QVGA full screen display, MOTORIZR Z8 boasts outstanding video quality playback with speeds of up to 30 frames per second.
The unprecedented entertainment experience is brought to life via a partnership with BSkyB* which will users to access Sky’s mobile content services. As well as offering access to an on-demand library of updating news, entertainment and sports, Sky’s ‘Anytime’ application also provides an access point to Sky’s range of live mobile TV services. Anytime also allows customers to use their mobile phone to programme their Sky+ boxes remotely.¹
MOTORIZR Z8 features Motorola’s first ever “kick slider”, a graceful mechanism that achieves a “fit-to-face” profile by gliding open in a curve to match the contour of your face.
The new MOTOKRZR™ K3** is where Motorola style meets performance. The handset features the beautiful MOTOKRZR design language, while providing a full multimedia experience through HSDPA connectivity. The MOTOKRZR K3 is a cool wireless high-speed multimedia handset, incorporating no compromise use of colour, materials and finishes.
Goodbye Office; HELLO Liberated Lifestyle
Motorola has expanded its award-winning MOTOQ™ platform with the new MOTO Q q9 and MOTO Q gsm -- two experience-optimized QWERTYs for HSDPA and GSM/EDGE networks designed to. Delivering power, style and ease-of-use, with features and functions uniquely their own, MOTO Q q9 and MOTO Q gsm continue to evolve the mobile office experience and personalize productivity for users worldwide.
MOTO Q q9 rounds out Motorola’s HSDPA portfolio and sets a new standard for smartphones, delivering power, richer messaging and multimedia experiences and even better basics for consumers and professionals who want it all. Operating on the new Windows Mobile 6 platform with Motorola’s Good Mobile Messaging technology, MOTO Q q9 provides easy and intuitive personal and corporate email, as well as Windows Mobile “PlaysForSure” enabling compatibility with hundreds of music and video stores worldwide. ¹
The second handset built on Motorola’s SCPL platform, MOTO Q q9 is thin, lightweight, and sophisticated with an ergonomically-optimized keyboard and five-way navigation key to enable fast, no compromises text entry. MOTO Q q9 also boasts one of the world’s smartest screen displays, automatically adjusting to produce the best visual experience, indoor or out.
MOTO Q gsm retains all the productivity features and style of the original CDMA-based MOTOQ while adding a few new twists. MOTO Q gsm features quad-band GPRS and EDGE capabilities to deliver worldwide connectivity², Microsoft Windows Mobile 6 software for flexibility and power, as well as a full suite of multimedia and messaging options.
Goodbye isolation; HELLO Connectivity
Motorola was connecting the unconnected even before we were awarded the GSM Association’s Emerging Market Handset programmes in 2005 and 2006.
Together with the GSM Association (GSMA) and MTC Namibia, we’re announcing at 3GSM the first trial for wind and solar power systems to support the African operator’s remote GSM cell sites. Such systems provide an alternative to the main grid electricity supply or diesel driven generators in remote areas. The cell site will remain a part of MTC Namibia’s current wireless network and continue to carry the same levels of traffic.
Goodbye four walls; Hello super-fast wireless broadband
Motorola is delivering WIMAX today; infrastructure that delivers super-fast wireless broadband. As well as offering compelling network economics, Motorola WiMAX transforms services. And we’re showing an impressive range of engaging WiMAX experiences at 3GSM. These include: a look at the possibilities presented by advanced interactive gaming; high quality, live video conferencing between laptops and mobile devices; and true mobile WiMAX TV. Extensive multimedia and content services also promise to captivate.
Goodbye Low Tier; HELLO MOTOMOBILE Experience
Motorola’s mass market success is set to continue with the introduction of an expanded MOTOMOBILE portfolio. The new portfolio will bring enhanced features and a rich mobile experience to the next billion mobile users with all the style and innovation of Motorola’s higher-end devices.
The new MOTOMOBILE portfolio now includes features such as mega-pixel camera, speakerphone, MP3 playback and video functionality, as well as Motorola’s CrystalTalk™ technology, making it easy to hold conversations in noisy environments.
The MOTOMOBILE line up includes Motorola’s W510, offering the best in design and value with uncompromised functionality. This stylish clamshell features sleek MOTOKRZR inspired design and boasts a vibrant 262k colour TFT screen.
Motorola also announced MOTOSLVR™ L9, merging powerful multimedia features with Motorola’s sleek MOTOSLVR form factor. MOTOSLVR L9 provides a rich visual entertainment experience via its 2.0 mega-pixel camera and full screen landscape playback as well as an integrated FM radio with a dedicated key.
Goodbye Boredom, Hello Music for the Masses
Motorola’s music heritage continues to bring a rich mobile music experience to consumers. As part of the portfolio, Motorola has announced MOTORIZR Z6, a multimedia masterpiece with the latest music features and a powerful digital imaging platform.
MOTORIZR Z6 is Motorola’s first Linux-Java software based handset that incorporates Windows Media technology allowing users to sync music to their phone from over 200 music stores worldwide.³
The handset’s dedicated music key, enhanced audio capabilities and integrated music player, with support for multiple music formats, provides a compelling music experience.
Cutting edge Bluetooth® enabled accessories for wireless music streaming round out the music experience including the new Motorola Bluetooth Stereo Active Headphones S9, which delivers a true hands-free music experience for consumers.
Motorola has also announced key alliances; including Warner Music Group, which will create compelling mobile scenarios on mobile devices with products such as MOTO EP (Experience Pack), a single download that contains a series of music-based products that provide a rich multimedia experience.¹
Goodbye street search; Hello mobile navigation
Motorola has taken Bluetooth wireless technology on the road with its new Phone-based Navigation System T805 and T815 featuring MOTONAV. MOTONAV adds turn-by-turn GPS navigation to compatible Bluetooth enabled handsets4 providing exact locations, on-screen maps and turn-by-turn spoken and visual directions. The compact T805 and T815 GPS receivers fit easily in the user’s pocket and come complete with a car charger, phone holder and flexible mounting options. The T805 comes with a 12-month MOTONAV national subscription, while the T815 includes MOTONAV loaded on a memory card.
For more information on product availability and pricing please visit www.motorola.com or contact your local Motorola representative.
To experience Motorola innovations first-hand, please visit Motorola at booth 8A159, Hall 8 or go to www.motorola.com/events.
* Dependant on BSkyB service availability
** Product naming will be MOTOKRZR maxx K3 in Asia
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit www.motorola.com.
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Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.
¹ Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply. Wireless email functionality for the MotoQ requires an email account with wireless server capabilities.
² Operates in many major cities and countries where GSM network coverage and roaming agreements are present.
³ The unauthorized copying of copyrighted materials is contrary to the provisions of the Copyright Laws of the United States and other countries. This device is intended solely for copying non-copyrighted materials, materials in which you own the copyright, or materials which you are authorized or legally permitted to copy. If you are uncertain about your right to copy any material, please contact your legal advisor.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Windows Mobile and Windows Media are registered trademarks of Microsoft Corporation in the United States and other countries. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. All other product or service names are the property of their respective owners. © Motorola, Inc. 2007. All rights reserved.
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