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Cognos Ranked Top Pure-Play Business Intelligence Vendor by Consumer Goods Industry


– Consumer Goods Technology Magazine’s annual Best In Class Reader’s Choice Survey recognizes Cognos for continued BI industry growth, leadership and innovation –

BURLINGTON, MA January 25, 2007 -- Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced that it has been named top pure-play business intelligence vendor in the consumer packaged goods industry, according to an annual survey of readers by Consumer Goods Technology (CGT) Magazine.

Using a third party research firm, CGT Magazine polled more than 150 executives from leading global consumer goods companies. The ballot included a number of technology categories including RFID, trade promotions management, enterprise resource planning, data synchronization, customer relationship management, business intelligence and more. Voters were asked to identify the technology vendors they currently use, and rank their overall experience. Top 10 and top five lists were then determined by combining number of votes weighed against overall customer experience ratings.

Cognos emerged as the top business intelligence vendor among traditional, pure-play BI players*, fueled by strong results in the areas of customer service, product ROI, service offerings and consumer goods industry knowledge. “Cognos has continually ranked among the top in our Reader’s Choice issue, a testament to their commitment within the consumer goods market and their dedication to their clients,” said Steve Rosenstock, group publisher for Consumer Goods Technology Magazine.

“It’s an honor to be recognized by a highly esteemed publication and by the industry itself,” said Paul Hoy, manufacturing industry director at Cognos. “Cognos prides itself on delivering innovative new solutions that help our consumer packaged goods customers drive market share, revenue and customer satisfaction. This award further validates both our commitment to this rapidly-evolving industry, and the incredible performance management and business intelligence we deliver.”

Many of the world’s most prominent consumer packaged goods companies - including 19 of the top 20 - use Cognos performance management solutions to increase profitability, improve sales performance, drive operations effectiveness and optimize the supply chain. For more information about Cognos solutions for the consumer packaged goods industry, please visit A sample list of customers can be found at

* -- Traditional, pure-play BI vendors include Cognos, SAS, Business Objects, Microstrategy and others, and do not include ’composite BI’ vendors (e.g. Microsoft, SAP, Oracle) who market tools that are sold as additional functionality embedded in products not traditionally classified as business intelligence.

About Consumer Goods Technology Magazine:
Consumer Goods Technology was established in 1992 as a C-level executive business publication that demonstrates how marketers and manufacturers improve business performance enabled by technology. The publication’s news and features provide in-depth educational support that addresses management concerns including achieving financial return on technology investments, implementing supply and demand chain strategies, improving forecasting and customer service, forming effective alliances with customers and suppliers, supporting bar coding and EDI compliance, and outsourcing successfully. Consumer Goods Technology is available online at

About Cognos:
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at
Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.


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