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Beckham kicks off MOTORAZR in Japan


MOTORAZR scores a hat-trick with DoCoMo’s bestselling 7 series phone in Black, Silver, and Hot pink
TOKYO – 29 December 2006 – David Beckham joined Motorola, Inc. (NYSE: MOT) in Tokyo today to formally kick off sales of Motorola’s trend-setting MOTORAZR (M702iS) handset with DoCoMo in Japan. Sporting the hot new device, the football icon popped up at ersatz appearances around Tokyo, with Japan’s most stylish mobile device, MOTORAZR.
Appearing with leading Japanese sportscaster Tomoaki Ogura on Best Moments in Sports 2006, Fuji-TV’s highly rated year end sports program, Beckham showed the MOTORAZR in each of its three colors. In an exclusive announcement, the soccer icon also unveiled a one-of-a-kind customized “MOTORAZR tattoo keitei by David Beckham” that will be auctioned online ( or via MOTORAZR or other mobile phones at to raise money for UNICEF, in honor of Beckham’s role as UNICEF Goodwill Ambassador.
Beckham then hosted a MOTORAZR fashion show at the popular Roppongi Hills Arena, cutting through the backdrop with his MOTORAZR, introducing the device to the several thousand people assembled at the event with the help of J-Wave personality Sean K, and demonstrating why the MOTORAZR is the “must-have” DoCoMo handset. The program, which began with traditional Taiko drums, continued with Beckham treating the crowd to a free-kick demonstration onstage and climaxed with Beckham drawing the name of a random MOTORAZR owner in the crowd, calling the winner on her MOTORAZR, and bringing her onstage for a photo and gifts. Beckham concluded the event by kicking specially-branded black and silver MOTORAZR balls into a mosh-pit at center-stage filled with MOTORAZR owners.
MOTORAZR, available in Japan for only two weeks, is already the hottest selling mobile device in Japan, with the Hot pink, Neo black, and Cool silver handsets all topping the sales of DoCoMo’s popular 7 series. Beckham finished the day with a spontaneous stop at a Motorola “touch-and-try” event in Shibuya, one of the world’s busiest and hippest shopping areas to thank all of the people who had already made MOTORAZR the mobile device champion in Japan.
“One of the great things about my job is that I get to travel all around the world, and wherever I go, you can be sure of one thing - the people who are really stylish carry a MOTORAZR,” Beckham told the crowd. “The Japanese people are some of the most stylish in the world, and you’ve proven it by making MOTORAZR the number-one seller.”
Catch MOTORAZR (if you can) in Hot pink, Neo black, and Cool silver at DoCoMo stores and authorized retailers nationwide.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit


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