Deliver Your News to the World

Chyron Partners With Madison Road Entertainment To Deliver New Solutions For Advertisers To Engage Viewers


Melville, NY – December 15, 2006: Chyron Corporation (OTC BB: CYRO), the leading provider of graphics software for the world’s television broadcasters and an emerging player in the field of mobile TV graphics, today announced its partnership with LA-based Madison Road Entertainment, a pioneer and leader in the rapidly growing field of branded entertainment. Together, the companies will launch a new advertiser-supported mobile TV software suite and web-based out of home (OoH) network services platform in 2007.

Under the partnership, the companies have agreed to develop and market a series of software application tools that will connect advertisers more efficiently with viewers through various devices and networking protocols including cell phones, OoH networks and the Internet.

The partnership was formed to address the accelerating demand for multiple media content delivery systems, as the large, traditional audiences, which mainstream advertisers covet, spend more of their time out of home and connected to new forms of content delivery - much of it portable.

“Chyron has been developing its capabilities in this area for several years now,” explained Chyron President and CEO, Michael Wellesley-Wesley. “Recognizing that the future requirements of advertisers will include a truly immersive experience that extends beyond TV - to include cell phones, OoH networks and the Internet - we identified Madison Road, its advertising, branding, entertainment programming expertise and connections as the perfect partner and choice to integrate Chyron into these new areas of content creation.

“Madison Road’s experience with social networking trends and viral marketing models, as well as their positioning at the crossroads of advertising and mainstream entertainment, fits well with Chyron’s competence in developing software-based solutions for content creation and content management in the digital video space.”

In 2005, Chyron launched its ChyTV business unit to develop technology solutions for middle-service providers, addressing the newly-emerging retail digital signage and OoH networks space. Based on its initial development of proprietary content creation and scheduling software, as well as low-cost playout devices, ChyTV is now poised to offer a turnkey, web-based services solution to these high-growth, emerging markets.

“Chyron’s forty years of experience in delivering bullet-proof, real-time graphics solutions to the world’s broadcasters, coupled with their patented IP relating to reformatting graphics for different screen sizes, make them a uniquely capable partner for this venture,” said Jak Severson, Managing Partner for Madison Road Entertainment. “Viewers today expect more and more options from their programming. Excellent software-based content creation, scheduling and delivery solutions are going to prove essential for advertisers who want to reach an ever more fragmented and discerning public.” He concluded, “The combination of Madison Road’s branded entertainment savvy and Chyron’s technology reputation will result in some very compelling software offerings that directly address some of the challenges currently being faced by mainstream advertisers.”


About Chyron
With unwavering clarity of vision, Chyron continues to define and dominate the world of broadcast graphics. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry. From the entry-level MicroX to the HD/SD-switchable HyperX with Lyric PRO, Chyron’s exceptional product line brings unmatched, 2D and 3D graphics creation and performance to the most demanding studio and mobile operations. Rounding out Chyron’s graphics offerings are still and clip servers, channel branding and telestration systems, MOS newsroom integration solutions and the award-winning WAPSTR mobile phone newsgathering application. The ChyTV product line leverages Chyron’s broadcast expertise with video graphics devices for microcasting and digital displays. Chyron holds a patent on technology that enables the integration of live television graphics data with a broad range of interactive media platforms and consumer electronics devices. Chyron has a unique, 40-year history of service and support for its products that far exceeds that of most manufacturers. For more information about Chyron products and services, please visit the company web sites at and (OTC BB:CYRO.OB).

About Madison Road Entertainment
Madison Road Entertainment is a branded entertainment studio serving the broadcasting and advertising industries since 2003. Its core mission is to provide solutions, which allow content to produce better financial results through innovative ways that connect advertisers with consumers. The Company derives most of its current business in traditional content arenas like broadcast television, but it is rapidly expanding work in online, wireless, feature film and video game platforms.


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.