Thomson Elite Expands Hubbard One Marketing Solutions Consulting Offering
Company adds data cleansing capabilities, brings senior consultant on board
LOS ANGELES 12/14/2006 - Thomson Elite today announced the expansion of its business development and marketing consulting services with the introduction of a dedicated business development consultancy within Hubbard One’s marketing solutions practice.
The Hubbard One Marketing Solutions Consulting group will advise clients on operational changes and best practices that can make the most of the new technologies they adopt. In addition to high-level advice regarding firms’ marketing technology strategies, Hubbard One consultants will support clients’ implementations of the company’s Elite Business Development Marketing Center software.
“We’ve seen incredible growth in our marketing solutions practice,” said John Harris, marketing solutions practice director, Hubbard One. “As our clients focus more and more on marketing automation, contact management and experience management, we’ve expanded our offerings to meet their needs.”
The Marketing Solutions Consulting group will design software implementation plans including project management, design and configuration, data cleansing and migration, coordination on integration issues, and roll-out strategies to ensure clients get a high rate of return on their marketing technology investment. Hubbard One’s new practice will emphasize in-depth analysis of a firm’s business processes and culture to develop marketing technology recommendations tailored to the unique needs of the firm.
As part of the initiative, Hubbard One appointed veteran law firm marketing strategist Nancy Manzo as marketing solutions senior consultant to lead the consulting services business. Manzo is a national marketing and business development expert with more than 15 years’ experience in the legal industry. She has helped hundreds of organizations select and implement client relationship management (CRM) systems to reach their business development goals. In her new role, Manzo will provide thought leadership and consulting in the areas of experience management, proposal generation, contact management and marketing department organization.
Hubbard One also has purchased Manzo Marketing’s Data Cleanser Software. Data Cleanser, which as been in use at numerous law firms since 2003, collects data from multiple sources within the firm, analyzes duplicates, cleans address and formatting issues, and normalizes company records.
“As we expand our product offering in the market, it is important that we provide the tools and processes to help our clients make the most of their technology investment,” said Christopher Kraft, director of product management. “We’re extremely excited to have Nancy Manzo on our team and Data Cleanser as part of our client offering.”
Hubbard One, a Thomson Elite business, provides creative, consulting and implementation services for marketing and business development efforts at leading law firms. For ten years, Hubbard One has delivered innovation marketing technology solutions in the areas of Web sites, proposal generation, targeted marketing and experience management to global law firms. Hubbard One implements Elite Business Development Software, the most comprehensive solution for law firm marketing and business development. For more information, visit www.hubbardone.com.
Thomson Elite is a leading provider of integrated information solutions to professional services firms worldwide. Thomson Elite is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC) and is a premier provider of financial and practice management systems to the legal industry and to other professional services markets, including accounting, marketing services, and management and IT consulting. For more information, visit www.thomsonelite.com.
The Thomson Corporation
The Thomson Corporation (www.thomson.com) is a global leader in providing essential electronic workflow solutions to business and professional customers. With operational headquarters in Stamford, Conn., Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, scientific research and healthcare. The Corporation’s common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
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