Deliver Your News to the World

Atrua Announces $9M in Funding


Capital Supports Rapid Growth as Company’s Best-in-Class Products Meet Need for Improved Mobile Phone Security and Usability

CAMPBELL, Calif., December 7, 2006 - Atrua Technologies, Inc. (, the pioneer and foremost developer of Intelligent Touch Controls™ for mobile devices, today announced that it has raised $9M in a fourth round of funding. This round of investment was led by existing investor BlueRun Ventures and new participant Hua Hong Group of China. Also participating in the round are current investors Ericsson Venture Partners, Neocarta Ventures and Osprey Ventures and new investor Mosen Company Limited, of South Korea. The funding provides working capital for Atrua’s accelerating business growth.

“The market demand for Atrua’s products has continued to accelerate due to the growth of new mobile phone applications that require strong authentication and improved control,” stated Peter Buhl, partner at BlueRun Ventures. “With this financing the company is well armed to sustain its rapid growth.”

“Atrua’s focus on developing fingerprint recognition and touch control solutions optimized for mobile handsets continues to pay off,” said Anthony Gioeli, president and CEO of Atrua. “Our customers who make mobile handsets are responding enthusiastically to our products, because they recognize that Atrua provides them with superior technology and solutions for their application.”

The addition of Hua Hong Group to Atrua’s investment backers indicates the expanding relationship between Atrua’s Shanghai development office and the mobile phone design and manufacturing industry in China. The participation by Mosen, a leading supplier of mobile phone keypads and housings to major mobile phone makers, including Nokia and Samsung, reinforces Atrua’s position as a top supplier to the mobile phone industry.

“We looked at all the leading fingerprint and touch control companies and concluded that no other company can match Atrua’s capabilities and products in this important market,” said Mr. Xia , President of Shanghai Hua Hong International.

About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of Intelligent Touch Controls™, a new class of user input device that improves ease of use and convenience for advanced applications and services on today’s mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers the Atrua Wings™ family of fingerprint touch controls and the VSense™ family of analog touch controls. The Wings family utilizes Atrua’s fingerprint sensor and touch processing software to authenticate users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscs™, joysticks, and multi-directional keys, VSense solutions provide a range of options that designers can match to each application’s unique objectives. All of Atrua’s products are designed for the demanding requirements of mobile phone applications. The company’s backers include BlueRun Ventures, (formerly Nokia Venture Partners), Ericsson Venture Partners, and The Hua Hong Group. For more information please visit

All Atrua product names are trademarks of Atrua Technologies, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.


This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.