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Seagate Wins PC Magazine’s Annual Technical Excellence Award for 750GB Desktop Hard Drive, Perpendicular Recording Technology


Seagate extends perpendicular recording leadership as sole hard drive maker to offer 750GB desktop PC hard drive and perpendicular recording technology across entire product portfolio

SCOTTS VALLEY, Calif.—05 December 2006— Seagate Technology (NYSE:STX) today announced that Barracuda 7200.10, the world’s first desktop PC hard drive to feature capacity-boosting perpendicular recording technology and a mammoth 750GB of storage space, has won PC Magazine’s 23rd annual Technical Excellence Award for storage.

Seagate began shipping Barracuda 7200.10, the 10th generation of the world’s most popular desktop PC hard drive, in April 2006, and no other hard drive maker has matched the drive’s top capacity of 750GB. The 3.5-inch, 7200-RPM drive’s introduction marked the biggest, fastest capacity jump in the 50-year history of hard drives - a 50 percent leap from the previous high of 500GB.

Barracuda 7200.10 drive was handpicked for the annual Technical Excellence Award by the PC Magazine’s editorial and labs team. The awards celebrate the best technology achievements of 2006. A profile on Barracuda 7200.10 drive and the other technologies will appear in the December 26 issue of PC Magazine (on sale today) and at

“Seagate’s Barracuda 7200.10 drive is one of the products that are redefining the cutting edge of technology,” said PC Magazine editor-in-chief, Jim Louderback. “Each of the Technical Excellence Award winners has developed technology that is sure to become tomorrow’s gold standard.”

For Seagate, the day of the new gold standard is here. Seagate stands alone in delivering perpendicular recording technology across desktop, notebook, enterprise, consumer electronics and retail hard drives. The technology represents a shift from a half-century of technological precedent to a new way of recording data to the disk media, standing data bits vertically onto the disc media, rather than horizontal to the surface as with traditional longitudinal recording, to deliver new levels of hard drive data density, capacity and reliability. The new data orientation also increases drive throughput without increasing spin speed by allowing more data bits to pass under the drive head in the same amount of time.

“The home PC is fast becoming the center of the digital universe as consumers worldwide store massive volumes of music, photos, movies, computer games and other digital content on their desktops,” said Tom Major, acting general manager, Personal Compute. “These users need more speed, more capacity and higher reliability to move and manipulate data generated by proliferating consumer electronics services and devices. Barracuda 7200.10 exemplifies Seagate’s commitment to making it easier for users to store and manage the staggering amount of digital content being created, downloaded and uploaded every day.”

About PC Magazine
PC Magazine delivers comprehensive labs-based reviews and the most trusted recommendations for buyers of technology products and services. Reaching more than 4.8 million highly engaged technology influencers, PC Magazine provides product reviews, first looks at emerging technologies and products, and opinionated columns from renowned technology pundits. To meet its readers’ needs for buying information that is as current as it is comprehensive, PC Magazine publishes 22 times a year in print and continually on the Web at

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Barracuda is a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting.


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