QUALCOMM Announces Open Call for Submissions for BREW 2007 Developer Awards
Past Winners Include EA Mobile, Gameloft, HealthPia, NAVITIME and Sony Corporation
SAN DIEGO — October 30, 2006 — QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and mobile data solutions, today announced an open call for submissions for the BREW® 2007 Developer Awards. BREW publishers and developers are invited to submit their top BREW applications for consideration by completing an online entry form and providing a demo of their application. The submission deadline is February 28, 2007. Finalists will be announced on the BREW 2007 Web site on May 21 and winners will be revealed at the awards ceremony hosted during the BREW 2007 Conference, being held June 20 - 22, in San Diego at the Manchester Grand Hyatt. For more information, visit: http://www.brew2007awards.com.
“Over the course of the year, we have seen the development of many amazing applications, especially as high-speed 3G networks continue to grow worldwide,” said Mitch Oliver, vice president of solutions and marketing at QUALCOMM Internet Services. “We expect to see some tough contenders for the 2007 program and the results are sure to be impressive. We’re excited to see what BREW publishers and developers have to offer and look forward to showcasing their innovation and creativity.”
The BREW 2007 Developer Awards program consists of the following eight categories:
* Best Up and Coming Application
* Best Public Service Application (new category)
* Best Business or Productivity Application
* Best Location-Based Service Application
* Best Community Application (formerly Best Communications Application)
* Best Entertainment Application
* Best Game Application
* People’s Choice Award
Added to this year’s awards program is the Best Public Service Application category, which represents those BREW applications created to strengthen the economic and social development of underserved communities across the globe through the use of 3G wireless technology. QUALCOMM also has updated the Best Community Application category (formerly Best Communications Application) for BREW applications designed to encourage social networking or improve communications such as blogging, email, instant messaging or image/photo-sharing.
Except for the Best Up and Coming Application category, which is reserved for pre-commercial BREW applications, any application that is commercially available by February 28, 2007, from an operator offering BREW products and services, is eligible for submission. For the Best Public Service Application category, both pre-commercial and commercial entries will be considered.
An anonymous panel of wireless industry experts from around the world will evaluate entries. Using a “scorecard” system for each entry, judging will be based on the following criteria: ease of use, originality, “cool” factor, features and likelihood of success (for pre-commercial entries in the Best Up and Coming Application and Best Public Service Application categories) or shows evidence of success (for all other categories). Three finalists per award category will be selected based on a points system. Finalists in all categories, excluding Best Up and Coming, will then be eligible for the People’s Choice Award, the winner of which is selected based on votes cast by conference attendees.
The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. uiOne, deliveryOne and marketOne are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.
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