Turner Broadcasting launches Nokia Content Discoverer ’storefront" for Cartoon Network content downloads
October 17, 2006 - LONDON, UK - Turner Broadcasting and Nokia today announced that high-quality content from Turner’s Cartoon Network is being made available for consumer downloads through the Nokia Content Discoverer client, embedded in millions of Nokia devices currently available in markets around the globe.
Under a multi-country agreement between the companies, mobile subscribers will be able to browse, download and purchase over-the-air Cartoon Network games, video clips, and other content from a dedicated Cartoon Network mobile content “storefront” available to consumers through the device-resident Nokia Content Discoverer client, part of Nokia’s complete mobile content ecosystem.
A wide selection of popular Cartoon Network favorites - ranging from the sweet-talking, bicep-bulging Johnny Bravo sweeping the ladies off their feet to the scientific world of Dexter’s Laboratory - will be offered as part of the Nokia Content Discoverer service, which Nokia developed and maintains.
The new agreement provides a simple method for people to quickly access and enjoy Cartoon Network entertainment on buses, at school or in the office, according to Phil Lawrie, Vice President, Commercial Distribution & Digital Media Sales, Turner Broadcasting.
“Turner is delighted to offer a Cartoon Network catalog as part of the exciting Nokia Content Discoverer initiative,” said Mr. Lawrie. “Accessing and buying mobile content can often be challenging for the end-user. Having an embedded showcase for our Cartoon Network content as part of Nokia Content Discoverer will eliminate these barriers and provide a shop window for games, video clips, wallpapers and much more in the future. In a nutshell, it’s content purchase made easy - with a positive commercial outcome for all stakeholders: Turner, Nokia and the network operator. And our consumers will now be just a few key-strokes away from Cartoon Network favorites like The Powerpuff Girls and Dexter’s Laboratory.”
“Offering popular entertainment from Cartoon Network will greatly enhance the value of the Nokia Content Discoverer program to network operators and to the end consumers,” commented Brad Brockhaug, Director, Business Development and Channels, Forum Nokia, Nokia’s global developer program. “We’re excited by the addition of this outstanding new content catalog and look forward to working closely with Turner Broadcasting to address the enormous opportunities for content consumption in the global mobile marketplace.”
Territories covered under the agreement include: United Kingdom, France, Italy, Germany, Spain, Belgium, The Netherlands, Finland, Sweden and Norway.
Nokia Content Discoverer facilitates easy access to downloadable content by mobile subscribers through a collection of shopping mall “stores” run by branded content providers, leading content aggregators and mobile service providers. Operators are able to build their own branded mobile shopping mall, with better positioning of content and the presence of the operator’s brand on the device, generating higher adoption. Consumers’ experience of content shopping is greatly enhanced through Nokia Content Discoverer’s advanced on-device caching of content catalog metadata which allows free browsing of the content stores in the mobile mall, as well as automatic content updates, integrated preview/prelisten and proficient content installation capabilities.
Nokia Content Discoverer is currently embedded in select S60 and Series 40 devices available in the global marketplace, including the Nseries multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries devices for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and Nokia 3250 handsets currently available in mainland China and on Nokia 6131 devices in China and other Asia-Pacific markets. Nokia Content Discoverer is expected to be in the hands of over 20 million consumers worldwide by the end of 2006.
About Turner Broadcasting
Turner Broadcasting System (TBS) Europe Limited delivers some of the world’s most successful and well-known news and entertainment brands - CNN, Cartoon Network, TCM (Turner Classic Movies), Toonami and Boomerang - across approximately 100 countries in Europe, Africa and the Middle East. Alongside its TV channels TBS is at the forefront of developing its brands through the internet, broadband, wireless, DVD, e-commerce, merchandising, cinema, publishing and every other available platform.
About Forum Nokia
Nokia’s global developer program, Forum Nokia connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises. More information is available at www.forum.nokia.com.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
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