"Don’t Let Anyone Know I Told You About Atos Origin" 2006 Recruiting Campaign Thinks Outside the Box
Paris, 3 October 2006 - In early 2006, the 40 leading IT services companies were looking for 22,500 managerial level candidates to fill positions in consulting and technology. With the economy back on a growth track, the number of hirings in the industry has risen significantly. Atos Origin, a major international IT services provider, will hire 9,000 people this year worldwide, including 2,500 in France for its three core businesses: Business Consulting, Systems Integration and Managed Operations.
Atos Origin has announced that it will recruit 2,500 new team members in France in 2006. At this key junction in its hiring history, the Company has launched a new recruiting campaign amid intense competition for talent.
To be recognized, first you have to be seen. With the competition talking to applicants almost exclusively about projects with often identical assignments, responsibilities and even customers, Atos Origin has decided to break away from the industry’s traditional style of employment advertising.
The campaign’s catchline - “We’ve got projects just like everyone, but your projects are like nobody else’s” - reflects both the situation in the industry and what sets Atos Origin apart from the competition. As an employer, Atos Origin’s difference comes from the way it works and manages its team members. After all, there’s a reason why the average seniority among Atos Origin employees is ten years.
“We want to give each employee the chance to build a meaningful career at Atos Origin,” explains Jean-Marie Simon, Human Resources Director for France, Germany and Central Europe. “As part of this commitment, we have deployed the Global Capability Model (GCM) in our 40 host countries, to inform employees about job opportunities in every country and area of expertise and to help them review their own skills. This gives people the tools they need to map out satisfying career paths. To attract and retain top talent, we offer bridges between businesses and regions, continuously develop employee knowledge and training, and put team members on a fast track to positions of responsibility.”
To express this difference without resorting to clichés, the ORC-Image & Stratégie d’Employeur agency recommended thinking outside the box, with edgy, eye-catching advertisements in which unidentified employees “refuse” to talk about Atos Origin in public: “If you say I told you about Atos Origin, I’ll deny everything”, “You’d have to pay me a fortune to tell you about Atos Origin”, or “Who says I told you about Atos Origin?”.
The campaign will be carried in the most widely consulted newspapers, magazines and job sites, to reach a target audience of experienced or newly graduated engineers, consultants and technicians. At the same time, Atos Origin will attend a large number of job fairs to meet with future team members.
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues total more than €5.5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is listed on the Paris Eurolist Market and trades as Atos Origin, AtosEuronext, Atos Worldline and Atos Consulting.
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