Australian first! Combined SMS & Email Marketing tool in the reach of any business
DOOR OPENS FOR SMALL BUSINESSES TO COST EFFECTIVELY IDENTIFY AND TARGET CUSTOMERS
Small to medium business owners in Australia now have a new, cost efficient way to harness the huge amount of resource information available on line and to use this information to target existing and potential customers.
Previously, the ability to successfully develop and act upon customer base data was limited to larger corporations because of the cost and complexity of existing programs. In addition there was not a single program that could respond to a businesses needs across the various different media, incorporating campaigns and responses.
Now, a small Melbourne company has developed an Australian first solution that enables small to medium businesses to effectively use electronic messaging, both email and SMS, for two-way communication with customers.
The program enables businesses to:
• Send personalized bulk email and SMS
• Receive responses to SMS messages directly into the business data and into a specified email inbox at their business
• Know when emails have been read and target websites visited
• Easily handle unsubscribe e requests
• Easily handle the response rate/follow ups of an email or SMS campaign
• Improve customer appointment attendance rate
Doctors, Dentists and similar businesses often have difficulty ensuring appointments are kept and many resort to expensive reminder telephone calls up to 24 or 48 hours prior to the appointment.
The package has been developed by Contact Point IT Services Pty Ltd and can be used to launch a new product or service or to promote seasonal sales.
All electronic marketing activity can now be integrated within the one tool.
It complies with the Spam Act 2003.
Ms Heather Maloney said small to medium business marketing cost effectiveness could be achieved in a number of ways by using the new eNudge solution.
“It is very cost effective for generating bulk quantities of personalised SMS messages,” she said. “Particularly as customers can reply to the SMS messages which reduces manual campaign follow up activity that otherwise may have been required.”
“The beauty of eNudge is that it can be tailored to individual business needs and quickly implemented saving time and money.”
“The eNudge system has an in-built measuring technique which enables business operators to evaluate results and continue to further refine their target marketing,” she added.
For further information:
- Contact Information
- Heather Maloney
- Managing Director
- Contact Point IT Services Pty Ltd
- Contact via E-mail
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