Alcatel brings the excitement of the 7th edition of the French Cinema Festival to your mobile screen
Paris, September 25, 2006 - Alcatel (Paris: CGEP.PA and NYSE: ALA) today announced the creation and launch of a multimedia mobile portal for the 7th Edition of the French Cinema Festival, to be held in seven major cities in Portugal. This mobile portal, based on Alcatel’s “Mobile Kiosk”, will allow Portuguese mobile users to be updated with all the latest news related to the Festival on their mobile phones. Cinema fans will be able to check scheduled events in the different cities, location and time of film showings, cinemas, discover more about artists, read film synopses, and watch trailers of a movie of their choice.
“Thanks to our partnership with Alcatel for the new media coverage of the event, cinema enthusiasts will discover an innovative and exciting way to attend the 7th Edition of the French Cinema Festival. This mobile portal is a fabulous tool and we believe that it will bring the Festival a wider audience than ever before,” stated Laure Bourdarot, director of the Institut Franco-Portugais, the Festival’s organizer in Portugal.
“We are proud to be part of the success of the 7th Edition of the French Cinema Festival. The mobile portal created on this occasion is a ”Première“ in Portugal. Thanks to this unprecedented new media capability, mobile users and cinema fanatics will be able to maximize their enjoyment. Leveraging its leadership position in mobile video, multimedia streaming and interactive IPTV solutions, this mobile portal is a perfect illustration of how new media can provide real-time personalized information services to every kind of content owners and enhance a number of fantastic opportunities for culture,” said Antonio Neto, director of Mobile Communication activities of Alcatel in Portugal.
In this project, Alcatel provides a turnkey solution including the mobile portal design and the Alcatel’s Mobile Kiosk solution which allows content aggregation and service delivery in a hosted and operated mode. The solution is fully hosted, operated and integrated by Alcatel’s Regional Competence Center in Portugal. Drawing on its extensive expertise in Mobile Kiosk in Portugal, the Center provides a team of local managed solution experts to help service and content providers as well as their partners.
The 7th French Cinema Festival - 7ª Festa do Cinema Francês, will be inaugurated in Lisbon on the 4th October and will last until the 21st November 2006 in the cities of Lisbon, Porto, Coimbra, Faro, Évora, Almada and Funchal.
Alcatel provides communications solutions to telecommunication carriers, Internet service providers and enterprises for delivery of voice, data and video applications to their customers or employees. Alcatel brings its leading position in fixed and mobile broadband networks, applications and services, to help its partners and customers build a user-centric broadband world. With sales of EURO 13.1 billion and 58,000 employees in 2005, Alcatel operates in more than 130 countries. For more information, visit Alcatel on the Internet: http://www.alcatel.com
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