TapFwd Partners With Cross-Device Leader Drawbridge to Enhance Precision of Its Mobile Data Marketplace
Drawbridge, the leading anonymized digital identity company, today announced that TapFwd, the premier mobile data platform that helps marketers access and use person-level mobile data, will leverage the Drawbridge Connected Consumer Graph® to help determine which offline and online data points are most relevant to associate with a particular mobile device. TapFwd selected Drawbridge due to the scale and precision of its cross-device data, as well as the ability to tailor those variables to best match TapFwd’s needs.
“Incorporating Drawbridge’s cross-device identity data into Cerebro, the technology that powers our mobile data marketplace, helps us more accurately determine which offline and online data attributes should be associated with a mobile device,” said Alex Wasserman, CEO and Co-Founder of TapFwd. “With Drawbridge as a partner, we come one step closer to our goal of offering mobile ad networks, publishers, and marketers the most holistic and precise mobile data available.”
“As marketers seek to deliver more personalized customer experiences on the internet, the applications for digital identity continue to grow,” said Drawbridge VP of Product Management and Partnerships, Rahul Bafna. “TapFwd is a great example of a company that can take our cross-device graph and apply it to their own data in order to provide marketers with the best possible audiences for their own use cases. Enabling partners to more easily tailor a graph for different applications—in this case, audience extension across devices—adds a layer of transparency and control to this entire process.”
Customers using TapFwd’s mobile data marketplace have access to over 250 billion data points, covering 500 million mobile devices. Using this data, customers can build an audience segment by selecting from a number of categories, including automotive, financial, purchase history, and demographics. Once an audience is defined, a customer can export the data and use it to run mobile ads on any media platform, or bring it back in-house for internal marketing use. Four of the top ten mobile ad networks have already used TapFwd’s mobile data marketplace to run targeted campaigns on behalf of fast growing mobile-first companies and Fortune 100 brands.
The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than three billion devices. In addition to its global reach, the Connected Consumer Graph was found by Nielsen to be up to 97.3% precise in connecting consumers across devices. Drawbridge data is leveraged by the world’s largest agencies, brands, and enterprise software companies for a number of business and customer experience applications beyond advertising, including closed-loop attribution, ecommerce site optimization, content personalization, and even risk and fraud detection, including Oracle, LiveRamp, Neustar, The Trade Desk, and more.
Drawbridge is the leading anonymized digital identity company building cross-device technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and verified to be 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the Inc. 5000 annual ranking of the fastest-growing companies in America for the past two years. For more information visit www.drawbridge.com.
TapFwd makes it easy to access and act on mobile data. As the premier mobile data platform, TapFwd processes over 250 billion data points on over 500 million mobile devices each day, providing mobile ad networks, publishers, and marketers access to an unprecedented amount of person-level data. Founded in 2014, TapFwd gathers data across offline, online, and mobile channels and maps it to device IDs to create a unified view of the person behind the mobile device. For more information, visit http://tapfwd.com.
Mike Murphy, Senior Marketing Manager
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