Dini Mehta Takes Drawbridge US Sales Reins to Boost Market-Leading Growth
Mehta will now oversee US sales to further the adoption of Drawbridge’s cross-device identity solution
Today Drawbridge, the leading cross-device technology company, announced the promotion of Dini Mehta to Vice President of National Sales. Previously Regional VP of Sales for the West Coast, Mehta will now oversee the US sales teams to further scale the adoption of its digital identity solutions, as well as cultivate new business opportunities.
Mehta was an early sales hire when she joined Drawbridge in 2013, and built the department from the ground up, including hiring, training, and managing sales teams across the Western US. Her go-to-market strategy and tactics resulted in the company increasing its revenue sevenfold year-over-year, and were later rolled out in every market. A key objective for Mehta’s team will be continuing the company’s expansion beyond advertising and marketing into broader customer service applications, where its leading cross-device identity graph can be leveraged for site optimization, content personalization, risk and fraud detection, and more.
“From the early days of the company, Dini has played an integral role in operationalizing our sales department and bringing Drawbridge’s digital identity solutions to market,” said Drawbridge COO Winston Crawford. “We are thrilled she is assuming the role of VP of National Sales, as her vision and leadership presently drive all of our US sales teams, whether in San Francisco, Los Angeles, Texas, Chicago, or New York.”
The promotion comes at time of continued momentum for Drawbridge, with the company recently named to the 2016 Inc. 5000 list for the second year in a row. The recognition, following a recent Series C funding round led by Sequoia Capital, validates Drawbridge’s expansion beyond digital advertising, with a cross-device SaaS platform and data-licensing solutions to meet the needs of enterprise and brands outside of traditional adtech. In 2016, Drawbridge’s commercial team has grown by more than fifty percent, which speaks to the strength of the business model, as well as the demand for identity-based solutions.
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the Inc. 5000 annual ranking of the fastest-growing companies in America for the past two years. For more information visit www.drawbridge.com.
Mike Murphy, Senior Marketing Manager
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