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Vodafone Germany has teamed up with Gruner + Jahr EMS to market advertising on Vodafone live!


Düsseldorf, 14 September 2006. Gruner + Jahr EMS - Gruner + Jahr’s digital media marketing company - and Vodafone Germany have signed a contract to market advertising on Vodafone live!, Germany’s biggest mobile communications portal. This partnership means that ad placements can be booked on Vodafone live! for the very first time since the portal was launched. Gruner + Jahr EMS will be marketing mobile content ads, TV commercials, radio commercials, sponsorships, microsites and more to potential Vodafone live! advertising partners on an exclusive basis. The focus will be on cross media packages with Gruner + Jahr print and online brands, and on selective expansion into other Vodafone communication channels for integrative cooperation campaigns.

Vodafone live! is by far the most successful and best performing mobile communications portal in Germany. The portal’s comprehensive range of sports, news and entertainment services consists of products such as mobile TV, mobile music, games, live tickers and other services.

Gruner + Jahr EMS will provide a dedicated mobile advertising team that will work with the EMS field service and G+J media sales team to market Vodafone live!. G+J EMS will support the Vodafone live! advertising campaigns with precise market research, just as it does in online and digital TV marketing. The technical implementation of the ads will be realised with the assistance of arvato mobile.

Erik Friemuth, Director Business Unit Vodafone live! said, “ ”Mobile advertising is a new, innovative market with high growth potential. With more than six million active Vodafone live! Devices in Germany we have now the necessary reach for mobile advertising. As the mobile multimedia portal market leader, we can profit greatly from the mobile advertising market. It was Gruner + Jahr’s vast expertise in print and online marketing that persuaded us to select G+J EMS as our partner. Another aspect that swayed our decision are the creative cross media packages that G+J EMS can offer to our potential advertising partners"

Rainer Markussen, CEO Gruner + Jahr EMS said, “Vodafone live! will make Gruner + Jahr EMS the biggest mobile portal marketing services provider in Germany. It gives us another mainstay alongside digital TV that will help us to expand our client business. The incorporation of advertisements on Vodafone live! gives users added value. We want to set new benchmarks for mobile advertising in the German market.”


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