Lyft Leverages Drawbridge’s Cross-Device Platform to Drive Growth
Drawbridge’s one-stop programmatic media buying, targeting, and reporting platform helps Lyft find new riders and drivers
Drawbridge, the leading anonymized digital identity company, today announced that Lyft, the peer-to-peer transportation network, has selected the Drawbridge Cross-Device Platform for mobile and cross-device media buying, targeting, and reporting. Lyft experienced initial success as a traditional managed-service client working with Drawbridge on an insertion-order basis since 2014, and recently consolidated its programmatic media buying and targeting into the Drawbridge platform as a self-service client.
"When partnering with a demand-side partner, you’re looking for a long-term partner that has the technical knowledge and infrastructure to scale,” said David Mausolf, Lyft’s Senior Online Marketing Manager. “With Drawbridge we’ve been able to consolidate and scale our media buying that no other partner in the industry has been able to offer.”
“We have a long relationship with the Lyft team, and it’s always exciting to see the perfect evolution of a client – from what was originally an experimental budget, on to insertion orders, then to always-on campaigns, and now becoming a power-user on our platform,” said Drawbridge COO Winston Crawford. “The team has seen that we’re transparent and scalable, and that the performance is real. It’s been exciting to watch Lyft grow and thrive in new markets, and we’re proud to be provide the programmatic, cross-device power behind Lyft’s success.”
The Drawbridge Cross-Device Platform is a one-stop destination for marketers to buy media, reach consumers, and measure success across devices. Agency and brand clients have full access to the platform, enabling them to set up campaigns, determine targeting criteria, manage creative assets, and understand ROI. Lyft currently leverages the platform to not only find new customers who will become riders, but also to find new drivers for its ever-expanding transportation network.
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Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.
Mike Murphy, Senior Marketing Manager
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