Drawbridge Platform Agreement Furthers M&C Saatchi Mobile’s Continued Focus On Cross-Device Tech
Drawbridge, the leading anonymized digital identity company, today announced that M&C Saatchi Mobile, the award-winning global mobile marketing agency, has added the Drawbridge Cross-Device Platform to its wide array of programmatic mobile and cross-device offerings. M&C Saatchi Mobile’s existing cross-device media buying, targeting, and reporting capabilities will be augmented by those provided by Drawbridge, providing clients with more options for understanding consumers as they interact with digital devices.
“Mobile is the device at the center of our lives, but there is no substitute to understanding a complete picture of consumers across all devices, which is how we help our clients deliver a stronger, seamless user experience across all channels,” said M&C Saatchi Mobile’s EMEA Managing Director, Libby Robinson. “We’ve been providing cross-device reach and measurement for years, but in an ever-evolving market, it’s important that our partnerships expand in order to deliver the best results and most flexibility for our clients. Drawbridge has a powerful platform that will further add to our ability to reach the right consumers across devices, and measure the success of campaigns for our clients around the world.”
“M&C Saatchi Mobile has experience in the cross-device space, and we’re thrilled to be partnering with them as they expand their cross-device partner portfolio,” said Drawbridge COO Winston Crawford. “The unmatched international reach and precision of our Connected Consumer Graph will enable M&C Saatchi Mobile to enhance their clients’ cross-device efforts for both global and regional campaigns. Plus the team can leverage Drawbridge’s ‘bring your own audience’ capability to extend and enhance clients’ first-party data to reach consumers across all devices.”
M&C Saatchi Mobile has offices in London, New York, San Francisco, LA, Singapore, and Sydney, and helps brands engage with their customers using data-driven mobile media solutions. As leaders in mobile advertising, the company strives to provide the best possible ROI for global direct response & brand campaigns by pushing the boundaries of what is possible.
The Drawbridge Cross-Device Platform is a one-stop destination for marketers to buy media, reach consumers, and measure success across devices. Agencies and brands have full access to the platform, enabling teams to set up campaigns, determine targeting criteria, manage creative assets, and understand ROI, including consumer paths to conversion across devices and even offline. Drawbridge is headquartered in Silicon Valley, with seven regional offices, including Los Angeles, Chicago, New York, and London.
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.
Mike Murphy, Senior Marketing Manager
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