Viva! Vision Spices Up Verizon Wireless’ V CAST Service with New Latino Youth Channel
Latino Youths to Tune in to Latest Music, Entertainment, Lifestyle and Comedy with Viva! Vision TV
09/13/2006 - BASKING RIDGE, NJ, SANTA MONICA, CA and LOS ANGELES, CA — Verizon Wireless and Viva! Vision announced today the addition of Viva! Vision TV, a Latino youth channel, to Verizon Wireless’ V CAST service. The channel, available in October, is powered by Viva! Vision, the leading provider of branded, original and user-generated content targeted at the Latino community. With Viva! Vision TV, Verizon Wireless V CAST customers can experience exciting Latino content on their mobile phones.
“Verizon Wireless’ mission is to deliver relevant content that resonates with our customers,” said John Harrobin, vice president of digital media for Verizon Wireless. “Our relationship with Viva! Vision allows us to offer our Hispanic customers great mobile entertainment while capitalizing on Viva’s knowledge and experience in dealing with this dynamic, trend-setting community.”
At the forefront of mobile video adoption, Hispanics are an important market for wireless providers who understand that unique and compelling content can drive new acquisitions, increase average revenue per user (ARPU) and improve customer loyalty. With Viva! Vision TV, Verizon Wireless V CAST customers will have a one-stop-shop for Latin music, entertainment, lifestyle and comedy programming. Delivered via Verizon Wireless’s Evolution Data-Optimized (EV-DO) network, the Viva! Vision V CAST channel will feature a wide variety of content ranging from Reggaeton to regional Mexican music to exclusive red carpet interviews with the hottest Latino celebrities to the funniest stand-up by the latest Latino comedians.
“Viva! Vision has been thrilling mobile audiences across Latin America for more than two years,” said Nick Montes, vice president and general manager of Viva! Vision. “We are excited to bring a truly relevant Latin channel line-up to Verizon Wireless customers from coast-to-coast and to contribute to the success of one of the nation’s most innovative wireless services.”
Viva! Vision’s experience, bundled with the executives’ excellent track record in the entertainment and wireless industries, reinforces the company’s leadership position in delivering mobile content for the diverse Latino market. As the demand for targeted content increases, Viva! Vision’s name is becoming synonymous with Latino mobile entertainment.
“What differentiates Viva! Vision is its dedication and its passion in serving the Latino community,” said Curtis Hutten, co-chairman and chief executive officer of Viva! Vision. “The agreement with Verizon Wireless is the latest demonstration of the company’s success.”
To get V CAST, Verizon Wireless customers can equip their V CAST-enabled phones with a V CAST VPak subscription for $15.00 monthly access added to their Verizon Wireless calling plan. The subscription includes unlimited basic video – including the Viva! Vision mobile video channel – but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Viva! Vision
Viva! Vision, a leading provider of live and on-demand video to wireless devices provides the hottest branded, original and user generated mobile video programming to the Latino community worldwide.
Headquartered in Santa Monica, Calif., Viva! Vision™ has been delivering multimedia solutions to mobile customers worldwide since 1999. Viva! Vision provides fresh, original, and compelling content relevant for Latino audiences such as music videos, comedy, entertainment, lifestyle, fashion, celebrity interviews, and sports to mobile operators globally. With innovative, interactive mobile applications for BREW, J2ME, WAP, and Smartphone-based devices, Viva! Vision provides the broadest possible subscriber reach. With a history of innovation and an award-winning technology portfolio, the company has “on-deck” distribution with 14 carriers in North and South America and consumer reach of more than 85 million subscribers. Viva! Vision, an Equal Elements invested company, is privately held and has offices in San Diego, Santa Monica, Miami and Mexico City. For more information, please visit www.vivavision.com.
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