Mobsta Bolsters Senior Sales Team
Mobsta, the location targeting specialist for mobile and tablet, announces this week the hire of Meena Miles to the newly created role of Group Account Director. Most recently at WEVE and O2 Media, Meena re-joins former WEVE colleague Dan Read at Mobsta’s London Sales HQ where she will assume overall responsibility for Group M agency business across Mediacom, Maxus, Mindshare and MEC. She will report directly into Mobsta MD Denise Breslin.
“Meena brings an enormous wealth of knowledge, skill and experience in our very specialised sector and has a seriously impressive track record of client and account management. Having worked with her before I, and our partner - Placecast, were delighted that she opted to join the Mobsta team,” commented Denise Breslin, Managing Director, Mobsta.
Meena joins Mobsta as they announce a new 3 year exclusive license agreement with Placecast (http://goo.gl/TrJAEe).
Launched 5 years ago, Mobsta are a specialised media sales business operating in the field of location and audience targeting to mobile and tablet devices. They are the exclusive licensee in the U.K. of the Placecast DM platform which constantly analyses the data captured from 37.5 million handsets over an average lifespan of 18 months in the UK alone. This simplifies mobile audience management and activation using geo location data to improve digital ad effectiveness and deliver unrivalled insights and results.
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- Contact Information
- John Scorah
- Co-Founder / Director
- Mobsta Ltd
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