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Drawbridge Hits $100M Annual Revenue Run-Rate as Global Market for Cross-Device Identity Booms

Company Doubles Revenue in 2015 By Expanding Beyond Ad-Tech Roots to Offer Enterprise-Class Solutions

San Mateo, California, USA – WEBWIRE

Drawbridge, the leading anonymized digital identity company, announced that revenue reached an annualized run-rate of $100M in Q4 of 2015. The company achieved this milestone by evolving its core offerings to meet the needs of enterprise clients, including a focus on delivering a cross-device SaaS platform and data-licensing solutions, which now account for more than 50% of total revenue. The growth of the business amid this product evolution speaks to the strength of the business model, as well as the need for identity-based solutions in market, which can be leveraged for content optimization, site personalization, risk and fraud detection, attribution, marketing automation, and other applications beyond programmatic advertising.
“The market opportunity for an accurate and scalable digital identity solution is tremendous, with consumer experiences across the entire internet facing opportunities to be enhanced and personalized,” said Drawbridge Founder & CEO Kamakshi Sivaramakrishnan. “Our expansion in the last 12-18 months into the enterprise market has been an exciting journey, and 2016 is on track to be another great year as we continue to extoll the value and utility of anonymized digital identity.”
“Kamakshi and the Drawbridge team have executed incredibly well. This is one of the most capital efficient companies I’ve seen to eclipse the $100M run rate,” said Menlo Ventures Managing Director and Drawbridge Board Member Matt Murphy. “The opportunity ahead is enormous especially with their move into the enterprise market. Digital identity has become an important topic in the greater technology landscape, and Drawbridge has highly differentiated technology to deliver the market leading solution.”
Drawbridge was listed as the fastest-growing company in the advertising and marketing space on the 2015 Inc. 5000 list, and the sixth-fastest-growing overall. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns.
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About Drawbridge
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was found by Nielsen to be up to 97.3% accurate. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit
Mike Murphy, Senior Marketing Manager

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