Drawbridge and Miaozhen Liberate Cross-Device Identity in China with Enterprise Graph Partnership
Cross-Device Targeting, Measurement, and Attribution Capabilities Come to China, Powered by Drawbridge and Miaozhen
Drawbridge, the leading anonymized digital identity company, and Miaozhen Systems, China’s leading third-party data marketing technology firm, today announced an exclusive partnership whereby Miaozhen will license Drawbridge technology to build a custom graph in order to offer cross-device targeting, measurement, and attribution services to its clients across the health and science, food and beverage, personal care, automotive, technology, and other verticals. The partnership will combine Miaozhen’s extensive coverage of 1.5 billion mobile and desktop devices with Drawbridge’s proprietary Connected Consumer Graph™ and machine-learning algorithms to provide the first large-scale, anonymous cross-device identity solution for the Greater China market.
“Our goal is to become the universal standard for digital identity, and entering China with Miaozhen as our partner is a great step towards enabling brands, agencies, and digital marketers everywhere to delivering on the promise of a truly personalized Internet,” said Drawbridge Founder and CEO Kamakshi Sivaramakrishnan. “We’re very excited to be bringing the Connected Consumer Graph to the second-largest advertising market in the world alongside this market-leader.”
“The decision to partner with Drawbridge to make the Connected Consumer Graph available to marketers in Greater China is perfectly aligned with our vision of driving the data and technology that fuels marketing in Greater China,” said Miaozhen Systems Founder, Chairman, and CEO Wu Minghui. “We’re proud to offer our customers the first and only opportunity to use cross-device data for targeting, measurement, and attribution in China.”
The Drawbridge Connected Consumer Graph is built using probabilistic technology that observes user access patterns, demographics, interest segments, and other information to make predictions about consumers and their device ownership. Drawbridge observes over 50 billion events per day to build its Connected Consumer Graph.
Partners such as Miaozhen can now elect to use a custom, private graph hosted on their own infrastructure, utilizing proprietary data such as authorized audience information and deterministic device linkages. The private graph option leverages Drawbridge’s proprietary cross-device bridging algorithm to construct a custom, large-scale graph, but with the added benefit of keeping partner data confidential and separate from the standard Drawbridge Connected Consumer Graph.
Miaozhen Systems concentrates on driving more efficient and effective corporate marketing based on objective data and innovative technology solutions. The company’s big data solution, Miaozhen Marketing Cloud, helps advertisers, agencies, and online publishers in measuring, and optimizing online media investment, as well as bettering the targeting and retargeting to improve their returns on investment. Leading global brands including Procter & Gamble, Microsoft, Volkswagen, L’Oreal, Coca-Cola, Xiaomi, Huawei, Yili and Haier use Miaozhen Systems’ products and services.
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Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% accurate. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.
Mike Murphy, Senior Marketing Manager
About Miaozhen Systems
Miaozhen Systems is the leading third-party marketing data technology company in China. We concentrate on more efficient corporate marketing based on the objective data and innovative technology solutions. Founded in 2006, Miaozhen Systems has its headquarters in Beijing, with branch offices in Shanghai, Guangzhou, Yantai, Singapore and USA.
Miaozhen Systems provides total digital marketing solution Miaozhen Marketing Cloud, which integrates ad tracking, budget optimizing, insight, DMP, programmatic ad serving and marketing automation, to help clients to improve their returns on investment. For more information visit www.miaozhen.com.
Miaozhen Systems Contact
Tina Liu, Public Relation Manager
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