What Does ‘Marketing’ Mean? Internet Marketing Services Melbourne Company Reveals the Differences Between Marketing and Advertising
Internet Secrets Made Easy shares the benefits of marketing versus advertising for Melbourne businesses.
It breaks my heart to see business owners wasting all their money on advertising and achieving no results.
Many business owners in Australia find it difficult to see the differences between marketing and advertising. It’s common for people to refer to both forms of business exposure as the same thing, but they’re actually two completely different actions.
Understanding the similarities and differences that both marketing and advertising can bring to a business’s growth can help create more sales and increased long-term success. While advertising has been the most popular method for business growth for decades, an increase in industry noise and competition has recently forced businesses to acknowledge the benefits of marketing and subsequently adopt the concept in lieu of advertising.
According to Carl John Fechner, life coach and director of internet marketing services Melbourne company, Internet Secrets Made Easy, understanding the differences can be easy once the concepts are clear. www.internetsecretsmadeeasy.com
“Advertising in a traditional sense is intrusive and doesn’t listen to the consumer in any way. It intrudes into someone’s life – into their home through a newspaper, flyer, brochure, email, internet advertisement, magazine, radio or television broadcast – and it shouts at them. It’s one way of communication that offers no opportunities for consumers to share feedback or engage in interaction in that moment,” says Carl.
“On the other hand, what does marketing mean? Marketing covers a wider range of activities to promote a product. It includes advertising, sales, research, public relations and customer service. Through marketing, businesses get to listen to consumers and attempt to answer their fears, doubts and concerns by building trust so their hope outweighs any negative thoughts and ultimately leads to a sale.” www.internetsecretsmadeeasy.com
According to Carl, businesses today need to understand that due to an increase in industry noise and competition, it’s no longer about the advertising; it’s all about the marketing. “It breaks my heart to see business owners wasting all their money on advertising and achieving no results.”
For businesses ready to begin their marketing campaign but aren’t sure where to start, Carl recommends to begin with the ‘why’. All the successful companies and brands on the planet, like Apple, Donald Trump Coca Cola and Oprah Winfrey know their why. “South West Airlines has never made a loss, because it knows its why. For many successful individuals or companies, their why is taking care of their staff. In turn, their staff take care of their customers and their customers take care of their shareholders.”
To find out how to engage with Internet Secrets Made Easy to identify marketing objectives and strategies, visit www.internetsecretsmadeeasy.com.
About Internet Secrets Made Easy
Internet Secrets Made Easy began with a dream to assist small business owners to transition their offline business into a successful online business by providing ‘done-for-you’ affordable digital marketing services. Carl and his team are committed to assisting small business owners embrace the necessary changes and mindsets needed to remain profitable and competitive with the advent of the ‘Internet Revolution’, to provide the support and expertise to stay at the forefront of rapidly changing online marketing strategies.
Carl and his team focus on the needs of the end user and are prepared to go the extra mile and experience short term loss for a long term secure gain with their clients. Their clients’ well-being is paramount for their long term sustained success and profitability.
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- Contact Information
- Carl John Fechner
- Internet Secrets Made Easy
- (61) 409 587 733
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