Drawbridge Partners with LiveRamp to Power Additional Cross-Device Capabilities for Customer Link
Enhances LiveRamp SaaS offering for connecting data at the consumer level
Drawbridge, the leading cross-device technology company, and LiveRamp, the leading provider of data onboarding and connectivity services, today announced a deepened partnership that utilizes Drawbridge’s Connected Consumer Graph™ to link together anonymous consumer interactions across devices through LiveRamp’s Customer Link product. LiveRamp will offer clients the option to use the Drawbridge graph to enhance how Customer Link connects online and offline data at the consumer level across channels and devices.
“Fragmented customer journeys have blinded marketers’ abilities to comprehensively measure ROI and optimize cross-channel and cross-device strategies,” said Drawbridge CEO Kamakshi Sivaramakrishnan. “With Drawbridge data enhancing LiveRamp Customer Link, marketers can gain deeper insight into consumer interactions and conversions on any channel or device – truly unlocking a holistic view of activity throughout the customer journey.”
Through the integration, LiveRamp Customer Link clients can use Drawbridge’s probabilistic graph to match impressions from mobile devices to anonymous non-PII links that represent a unique consumer. By matching these same links to anonymized customer data from other sources, including sales transactions and exposure to emails, websites, and desktop ads, Customer Link unlocks greater capability for marketers to use their preferred attribution platform or DMP to measure and optimize marketing ROI.
“Customer Link connects data in a privacy-safe way, enabling marketers to gain insight into journeys that span multiple channels and devices over time,” said Travis May, President and GM of LiveRamp. “By partnering with Drawbridge, we can create greater opportunity for marketers to recognize anonymous consumers across touch points and deliver singular customer experiences.”
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbrid.ge.
Mike Murphy, Senior Marketing Manager
LiveRamp connects more than 200 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit www.LiveRamp.com.
Ines Gutzmer, 404-434-0237
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- Senior Marketing Manager
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