Drawbridge Now Offers 100%-Viewable Guarantee Across Devices
Drawbridge announced today the ability to offer a 100%-viewable guarantee for marketers running advertising campaigns across desktops, smartphones and tablets through the company’s Cross-Device Platform. This new offering expands upon Drawbridge’s previously announced commitment to cross-device viewability, namely through partnerships with several MRC-certified viewability measurement providers. With several partnerships and tools in place to maximize and report on viewability and brand safety, Drawbridge has further established itself as the leader in cross-device identity and media execution.
“We take pride in the level of transparency that we provide into everything from the accuracy and scale of our cross-device reach to the reporting and insights provided during and after campaigns,” said Drawbridge’s Head of Business Operations, Azad Jacobs. “Viewability deserves the same level of attention, which is why we’ve worked to integrate the leading tools into our platform to be able to offer this viewability guarantee and meet the needs of marketers everywhere.”
Drawbridge also announced that it has become the newest member of the Trustworthy Accountability Group’s Inventory Quality Guidelines program. The Trustworthy Accountability Group (TAG) is a first-of-its-kind, cross-industry accountability program to create transparency in the digital ad industry. A joint marketing-media industry program, TAG was created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), and works collaboratively with companies throughout the digital ad supply chain.
“Drawbridge has demonstrated excellence in accountability and transparency, two essential pillars of success for the online advertising industry,” said TAG’s CEO, Mike Zaneis. “We congratulate Drawbridge for taking these proactive steps, welcome them to the business transparency program, and encourage more collaborative work going forward.”
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% accurate. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and 6th overall on the 2015 Inc. 5000 list. For more information visit http://www.drawbrid.ge.
Mike Murphy, Senior Marketing Manager
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