Drawbridge Named Top Analytics Provider in VentureBeat “Marketing Technology Winners and Losers” Report
Cross-Device Conversion Attribution Gaining Widespread Adoption as Marketers Seek to Understand and Optimize Cross-Channel Spend
Drawbridge, the leading cross-device technology company, has been named the number one growth company under the “Analytics” category in the latest VentureBeat Insights report. The report examines growth of technology providers in six categories based on third-party tag data gleaned from over 40 million web properties in June 2015. Drawbridge topped other analytics and attribution companies such as Google Adometry, AOL Convertro, comScore, Nielsen NetRatings, Moat, and C3 Metrics.
“The marketing technology universe continues to grow and change. Watching the winners and losers as markets shift is a good indicator of momentum,” wrote VentureBeat Analyst Andrew Jones in the report. “The growth for Drawbridge, while incredible, is not altogether shocking. The company ranks #1 in advertising and marketing and #6 overall on the 2015 Inc. 5000.”
This VentureBeat ranking report comes on the heels of Drawbridge announcing first-to-market cross-device path-to-conversion and multi-touch attribution reports as part of the company’s Cross-Device Insights suite. These reports help provide marketers with an understanding of a consumer’s purchase journey across multiple devices, and more importantly, how to optimally assign attribution credit across multiple touchpoints.
“Our team has been working tirelessly on brand new attribution and analytics capabilities, and our customers have embraced these tools to better understand their marketing ROI,” said Drawbridge VP of Product Management and Partnerships, Rahul Bafna. “Our Cross-Device Insights suite already offers industry-leading analytics and attribution capabilities, and is included with all marketing campaigns run through our Cross-Device Platform. We look forward to sharing even more developments in the near-future.”
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Drawbridge is the leading anonymous cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than three billion devices, and was recently found by Nielsen to be up to 97.3% accurate. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and 6th overall on the 2015 Inc. 5000 list. For more information visit www.drawbrid.ge.
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