Say ‘goodbye’ to boring message boards as Philips brings your logo and internet content to your carpet
Philips Luminous Carpets™ debuts in heart of the Paris Business district
Royal Philips (NYSE: PHG, AEX: PHIA) today announced it has installed Luminous Carpets™ - an innovative combination of LED lighting and carpet technology - by Philips and Desso at Le Village in Paris. The latter is a new center for innovative start-ups that is an initiative of the French bank Crédit Agricole.
In the entrance hall, Philips installed a 1.20 m x 2.00 m LED carpet border, on which text and logos glide dynamically over the floor. Each message is fine-tuned to the visitors and/or linked to their brand. Thanks to its own central web server with special Luminous Carpets™ software, the content is simple to control from a laptop, tablet or smartphone.
“We can easily add and link messages to social media, like Twitter,” Eric Rettien, the business development manager of Le Village said. “We received lots of very enthusiastic responses from our visitors. It gives an especially welcoming feeling and this is perfectly in line with our innovative approach.”
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
About Luminous Carpets
LuminousCarpets is a unique, patented flooring solution. It combines robust LED lighting from Philips with light transmissive carpet made by Desso. Luminous Carpets is an innovation that fundamentally transforms the way people interact with space, transforming flooring into a dynamic canvas that engages directly with our senses and our natural inclination to seek out light. www.luminous-carpets.com
About the Village
Le Village, is a Center for innovative start-ups that is an initiative of the Crédit Agricole. Where ‘innovation’ is the connecting theme behind the ambitions of Le Village, ‘hospitality’ is the means by which the objective will be achieved. With 4,500 m2 of floor space, Le Village offers visitors and residents a pleasant atmosphere for hosting any type of gathering, whether it be a formal business meeting or a more casual get together. From a VIP lounge on the 8th floor to a conference room in the cellar in addition to meeting rooms and an auditorium, Le Village has everything needed to inspire creativity and encourage success. There is also a central meeting space where both visitors and residents can meet and exchange knowledge. In short, Le Village has been completely designed to welcome and motivate all types of start-up businesses.
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