Emmis Radio to Implement Triton Digital Streaming Audio Technology
Broadcast Group Chooses Triton Technology for Streaming, Advertising and Measurement
Triton Digital®, a leading technology provider for the audio industry, today announced that Emmis Radio, a subsidiary of Emmis Communications Corporation (Nasdaq: EMMS), has selected Triton Digital to manage, measure, and monetize their content digitally. Emmis Radio will use Triton’s streaming technology to deliver quality audio content, the Triton Advertising Platform (Tap) to insert targeted advertisements, Webcast Metrics® to measure audience, and its inventory will be included in a2x®, Triton’s programmatic audio ad exchange. Emmis will use this technology to monetize content across its 19 FM and 4 AM radio stations throughout the country.
“We are impressed with Triton’s updated technology and its ability to stream, measure and monetize our radio content online and via mobile devices better than any of the other solutions we’ve seen,” said Chase Rupe, VP of Programming and Operations at Emmis Communications. “We’re excited about a product that works as promised; and are especially looking forward to taking advantage of Triton’s ad forecasting and measurement capabilities, as well as joining their programmatic advertising exchange, a2x.”
“We understand that there are a lot of choices in advertising technology, which is why we’ve made a significant investment to scale our products with clients like Emmis in mind,” said Dominick Milano, President of Publisher Development at Triton Digital. “All of our products are designed and built specifically for audio, and include rich features that create a quality listener experience, forecast and measure audience, deliver highly targeted advertisements and fully monetize content.”
To learn more about Triton Digital’s solutions visit: http://www.tritondigital.com/
About Emmis Radio LLC and Emmis Communications Corporation
Emmis Radio LLC is a wholly owned subsidiary of Emmis Communications Corporation, a diversified media company, principally focused on radio broadcasting. Emmis operates the 9th largest radio portfolio in the United States based on total listeners. Emmis Communications owns 19 FM and 4 AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis Communications has a 50.1% controlling interest in its radio stations located there), Indianapolis and Terre Haute, IN.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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