Motorola is the "Must Have" Mobile Brand in China
Iconic handset manufacturer becomes most popular brand; Independent report tells story of revolutionary designs and technology that grew share from 13% to 22% in 9 months
Beijing – 7 September 2006 – In a report on the Chinese GSM handset market in July, issued by Sino-MR, the largest telecommunications agency in China, Motorola Inc. (NYSE: MOT), a global leader in wireless communications, has become the trend-leading and fast-growing mobile handsets brand in China.
According to the report, Motorola produced 6 of the top 10 best-selling handsets in China for July: the MOTORAZR V3 (with a 2.6% market share) and the SLVR L6 (with a 2.0% share), ranking #4 and #9 respectively. The MOTOMING (with a 1.21% share) created a new category for iconic productivity is the market leader for pen-based PDAs. The report noted design was a critical factor in the success of Motorola handsets.
“We are extremely happy to see the results of this latest report from Sino-MR, which reflect the growing appeal of Motorola phones in China,” said Motorola’s Michael Tatelman, corporate vice-president and general manager, Mobile Devices Business, North Asia. “We see the report as an endorsement of our complete focus on delivering superior mobile experiences, and well-designed devices that integrate seamlessly with content, software, and services provided by our partners across China.”
This news is the latest in a string of successes over the past year for Motorola, which saw US$9.28 billion (RMB74 billion) in sales for China in 2005. According to China’s National Bureau of Statistics listing of China’s Top 500 Manufacturers in 2006, Motorola was recognized as the nation’s leading foreign manufacturer, and the sixth largest industrial company in the Chinese economy.
According to the July Sino-MR report, Motorola China’s market share has grown to 22%, a significant rise in the company’s share from 13% only 9 months ago, confirming that Motorola is continuing to build momentum across its key markets.
Motorola’s MOTORAZR V3 and MING mobile handsets lead a lineup of the most popular phones in China, which as of 2005 became the largest market for mobile phone market in the world with over 400 million users.
At the end of July, Motorola won considerable attention with the official opening of MOTOGames, a virtual hypermart for China’s mobile phone users to discover, download, share and enjoy games, as well as the announcement of a new a cutting-edge handset designed specifically for mobile gamers – the Motorola E680g – and Motorola’s partnership with Shanda Interactive Entertainment on exclusive mobile versions of Shanda’s hugely popular World of Legend and Magical Land games.
“This news only underscores once again the success and value of Motorola’s commitment to creating ’Must Have’ devices,” Tatelman concluded. “We are dedicated to ensuring that every single one of our handsets not only meet and surpass all the requirements of function, but also make a personal statement and deliver powerful, personal experiences.”
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.
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