Experienced Entrepreneurs Purchase Valpak of North Orange County
Franchisee Team Brings Savings to Businesses and Residents in the Regio
Valpak, a leader in local print and digital coupons, announced Mike Paul and Larry Delaney have assumed ownership of Valpak’s North Orange County, Calif., territory, formerly part of the larger Orange County territory. Under new ownership, the Valpak signature blue envelope started mailing to nearly 300,000 households in North Orange County earlier this year.
“I’ve been an advocate of Valpak’s business model for the past 20 years because of the constant support and corporate accessibility given to franchisees,” said Mike Paul, Valpak of North Orange County franchisee. “I saw the opportunity to grow Valpak’s presence in the northern part of the region, and after purchasing a region of the existing Orange Country territory, my business partner Larry Delaney and I now own this new territory. We’re now becoming strategic marketing partners for our customers.”
In addition to Paul’s personal experience with the brand, Delaney brings a wealth of knowledge and a strong background in finance and communications to Valpak. Formerly a strategic investor relations counsel, Delaney has helped public companies with mergers, acquisitions and capital deployment across various business sectors including federal IT services, aerospace and defense, software and healthcare.
“Mike is a long-time member of the Valpak family, and we’re thrilled that he’s teamed up with Larry to purchase the North Orange County territory,” said Greg Courchane, director of franchise sales for Valpak. “With Mike’s in-depth knowledge of the brand and Larry’s extensive experience in strategy and finance, we’re confident that they will successfully lead the community in saving through Valpak’s print and digital offerings.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, Apple Passbook and Google Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
For more information on advertising with Valpak of North Orange County, please contact Larry Delaney at firstname.lastname@example.org or 310-261-1486.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive The Blue Envelope® of savings and nearly 70 million shoppers visit valpak.com for coupon codes and offers. Backed by the muscle of Cox Target Media, Inc., your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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