Kahuna to Share Expertise on Best Ways to Drive Engagement & Enhance the User Experience Through Multi-Channel Messaging at Grow.co Summit 2015
Leading mobile marketing automation company provides blueprint for marketing in the mobile era, in company with GoPro
PALO ALTO, Calif -- May 4, 2015 -- Kahuna, the leader in mobile marketing automation, will speak at this year’s Grow.co flagship mobile summit, Mobile Apps Unlocked, held at the Palms Casino Resort in Las Vegas May 5th and 6th.
In the panel discussion, Driving Engagement & Enhancing the User Experience through Multi-Channel Messaging, Adam Marchick, CEO of Kahuna, will speak alongside Thierry Zamora, Head of CRM and Platform Engagement at GoPro, who will address how mobile app engagement strategies are becoming an increasingly important part of broader CRM initiatives. Joining the panel will be Dan Blumberg, Senior Product Manager, Mobile Audience Development, of the New York Times, who will offer a unique perspective on how brands can leverage mobile to ensure a great user experience.
Marchick will also discuss how marketing has evolved in the mobile era and how Kahuna’s platform facilitates conversations for relationship building between brands and the new modern consumer. Attendees of the session will learn how the best apps today are intelligently using push notifications and tying together their messaging strategy across mobile, desktop, email and more.
“The current state of marketing is littered with disparate strategies,” said Marchick. “Brands need to develop a cohesive, omni-channel strategy which means being able to target the right person, device and channel. Kahuna’s platform enables brands to execute a concerted strategy by focusing on sending the right message to the right person, at the right time, ultimately ending spam.”
Grow.co’s mobile summit will include panels, lectures, discussions and case studies from the world’s top thought leaders and brands on topics such as: mobile app user acquisition, engagement, retention, and overall trends in mobile marketing. The summit will inform, connect and challenge every member of the mobile app ecosystem including startup CEOs, growth hackers, technology innovators, providers and many more. Speakers at the conference include executives from leading brands like EA, WB Games, Facebook, SeatGeek, Zappos, GSN, Hinge, Zynga and Shopular.
To learn more about Kahuna’s speaking session at Grow.co or to purchase tickets to the event, please visit http://www.grow.co/events/mobile-apps-unlocked-2015/.
Kahuna invented the world’s first Customer Engagement Engine—a digital marketing platform dedicated to engaging and delighting customers of every stripe. We help companies understand and intelligently communicate with customers wherever they are: email, mobile web and apps, and social networks. We believe there is magic in delivering the right message to the right customer at just the right time.
Kahuna is trusted by Overstock, The Weather Channel, The San Francisco 49ers, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital.
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