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BMW motorcycles defined the brand in the 1970s


Irvine BMW is excited to confirm, before the 1970s, consumers had far fewer choices when it came to motorcycle type. It was design innovations from BMW Motorrad during this decade that gave birth to many of today’s ubiquitous bike types. From the go-anywhere adventure bike, race-inspired super bike and fully faired sport-tourer, we have BMW Motorrad to thank for the creative innovations around the air cooled, flat twin, shaft driven “R” platform.

  • 1970 R90S delivered 67bhp at 7,000 RPM with a top speed of 125 mph.
  • 1976 R100RS design and aesthetic were nothing short of revolutionary in ’76.
  • 1979 R 800GS went on to win numerous off road competitions before the turn of the decade. After further development of rear the single sided swing arm or mono-lever as it became later known, the GS we know today was born.

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at

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As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW loyally serves Orange County including - Aliso Viejo, Capistrano Beach, Dana Point, East Irvine, Foothill Ranch, Laguna Beach, Laguna Niguel, Laguna Hills, Laguna Woods, Lake Forest, Lake Elsinore, Ladera Ranch, Mission Viejo, Rancho Santa Margarita, San Clemente, Silverado, San Juan Capistrano and Trabuco Canyon.


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