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Xerox Launches Its Fastest Desktop Multifunction Printer Starting at $2,199; Expands Reach Into Small and Mid-Size Markets


WorkCentre 4150 and flexible pricing programs bring new capabilities to customers, growth opportunities to reseller partners

WILSONVILLE, Ore., Sept. 06, 2006 -- Xerox Corporation (NYSE: XRX) is adding more multifunction muscle to the network printing market with the introduction of its fastest-ever desktop multifunction system. The Xerox WorkCentre™ 4150 multifunction printer is designed and sold like a printer but offers copying, scanning and faxing to help people work better in businesses from small to large.

Starting at a base price of $2,199 and with speeds up to 45 pages per minute, the WorkCentre 4150 is the first Xerox multifunction product in its class to be sold through reseller partners and other channels serving a broad base of customers.

Xerox is also announcing two additions to its portfolio of channel offerings. PagePack™, a cost-per-page pricing program, allows resellers to offer flexible, affordable monthly service and supplies contracts based on how many pages their customers print. The program lets businesses more accurately predict their monthly printing and copying costs and eliminates the cost of stocking supplies. In addition, the WorkCentre™ 7132 color multifunction system is now available through the reseller channel.

“Small and medium-sized businesses continue to be one of the fastest-growing segments in the market today,” said Keith Kmetz, program director, Hardcopy Peripherals Solutions and Services, IDC. “With its continued product additions and focus on moving these products through channels targeted to reach the SMB market, Xerox is positioned to capture growth from new and existing customers.”

The WorkCentre 4150 black-and-white multifunction printer is available in four configurations, from a basic copy-only version to an advanced version that prints, copies, scans and faxes. It is the only product in its class to offer environmentally-friendly, automatic two-sided printing on all configurations, making it 11 percent less expensive than competitive products that offer this feature.

The WorkCentre 4150’s multitasking abilities - which enable people to print, copy, color scan and fax at the same time without waiting for a prior job to finish - stand out among the competition. It is the only product in its class to offer features such as Print Queue Management and Automatic Print Around, which lets people move important print jobs to the front of the queue and eliminate “traffic jams” by immediately bypassing jobs in the queue that need special types or sizes of paper. These capabilities help maximize productivity within busy enterprise workgroups.

Step-by-step network installation and a simple touch-screen interface make it easy for offices to set up and maintain the printer, with or without dedicated IT support.

Millennium Bank, based in Portugal, is installing the Xerox WorkCentre 4150 throughout its offices as a critical part of the company’s new printing policies designed to reduce paper use and IT support by 20 percent. The bank chose the Xerox WorkCentre 4150 multifunction device to help achieve this goal because the system consolidates print, copy, e-mail, fax and scan requirements, has a small footprint, and is versatile and user-friendly.

The WorkCentre 4150 also offers network authentication, a feature that provides an added level of security for businesses by requiring user names and passwords to access scan, e-mail and fax features. Additional capabilities include ID Card Copy, which can copy both sides of an identification or insurance card onto one page in fewer steps than any competitive product. ID Card Copy is essential for medical and healthcare organizations that want to create patient files faster and reduce paper waste.

Channel Expansion
Joining a family of Xerox color and black-and-white printers and basic multifunction products currently offered through indirect channels, the WorkCentre 4150 has a simple design that makes it easy to ship, install and maintain either as a desktop or small workgroup device. Together with business-building tools such as PagePack, Xerox is further extending its reach from large enterprises to meet the needs of small and medium-sized businesses through reseller partners.

The PagePack program uses technology developed by Xerox to help resellers manage and maintain large fleets of office document equipment at customer sites. It lets resellers not only sell hardware and software to customers but also offer one- and three-year cost-per-page contracts for service and Xerox supplies.

“Xerox’s reseller partners recognize the growth opportunity in document management solutions,” said James Firestone, president, Xerox North America. “They want to partner with an expert in document management, printing and multifunction systems. PagePack leverages Xerox’s expertise and brings new business opportunities to resellers, helping them to add value for their customers.”

In addition to the WorkCentre 4150 multifunction printer and PagePack program, Xerox is expanding its channel offerings by making the previously announced Xerox WorkCentre 7132 color multifunction system available through authorized resellers. Starting at $5,199, the WorkCentre 7132 prints and copies at 32 pages per minute in black and white and 8 ppm in color. It is designed for small and medium businesses that need advanced monochrome multifunction features, color scanning and the ability to occasionally print and copy in color.

Also now available through authorized resellers is ScanFlowStore™ software, a simple, affordable scanning package designed for small and medium businesses by X-Solutions, a Xerox Business Partner.

The Xerox WorkCentre 4150 and WorkCentre 7132 are ENERGY STAR compliant and come with the Xerox Total Satisfaction Guarantee. The WorkCentre 4150 is available immediately worldwide through Xerox resellers, distributors, authorized sales agents, dealers, direct sales representatives and concessionaires. The WorkCentre 4150 is also available at and at 800-ASK-XEROX. PagePack is available immediately to authorized resellers on select Xerox Phaser™ printers and WorkCentre multifunction systems.


NOTE TO EDITORS: Prices, features, specification, capabilities, appearance and availability of Xerox products and services are subject to change without notice. ENERGY STAR and the ENERGY STAR trademark are registered U.S. trademarks. ScanFlowStore™is a trademark of X-Solutions.


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