Triton Digital to Integrate with Nielsen Measurement
Triton Digital’s Desktop and Mobile Streaming Audio Players Now Certified to Integrate with Nielsen’s Measurement Solution
Triton Digital, a leading provider of technology for the audio industry, today announced that Nielsen has certified the integration of their Software Development Kit (SDK) with Triton’s suite of streaming audio players. This will enable Nielsen to quantify online streaming listening through Triton’s desktop, iOS, and Android players.
“We are pleased to support the needs of broadcasters, as well as the audio industry as a whole,” said John Rosso, President, Market Development at Triton Digital.
“We are delighted to certify Triton’s Media Players for Nielsen digital audience measurement,” said Matt O’Grady, EVP, Managing Director, Nielsen. “Triton clients can take advantage of this opportunity to measure their total audience across all distribution sources, including digital and over-the-air broadcast.”
Triton’s new-generation responsive Media Player is designed and coded from the ground up to adapt to the user’s context. To learn more about Triton’s streaming audio solutions, visit http://www.tritondigital.com/publishers/streaming-media-hosting
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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