GuestREV® Mobile, New GroupREV® Functionality, and Market/Business Intelligence ’Steal Show’ at Rainmaker Client Summit
Mobile Revenue Management app declared a “true game changer”
The eleventh annual Rainmaker Hospitality Client Summit concluded Wednesday in Fort Lauderdale, FL, highlighted by The Rainmaker Group’s latest innovative advancements to solve the key business challenges that help hotels optimize profitability through its unique total revenue management methodology. The company unveiled its GuestREV® Mobile app version, the first of its kind in revenue management as a complete solution version for mobile devices.
Rainmaker also introduced cutting-edge enhancements to its market-leading GuestREV® and GroupREV® solutions, and further deployment news of its recent acquisition of Revcaster™ and its hospitality market intelligence and analytics solution. A record number of traditional and casino-hotel customers attended to participate in education sessions covering common unsolved problems to improve their business results, and to network with industry peers.
Pavan Kapur, Vice President of Revenue Optimization, Caesars Entertainment, Inc., called GuestREV Mobile a “true game changer.” Now available for Android and iOS from Google Play and the Apple App Store, the revenue management native app enables anywhere-anytime access to the complete GuestREV pricing functions and reports in real-time via smartphone or tablet.
Colleen Birch, Vice President of Revenue Optimization, The Cosmopolitan of Las Vegas, stated, “The Rainmaker product solution is what it is today because they continue to ask what they can do better and how they can improve their products to make them work smarter for us. Rainmaker listens and then shapes their solutions by making the necessary investments that lead to innovation and help drive higher revenue and profitability for their customers. The new GuestREV Mobile app, expanded business intelligence and analytics solution, and other product enhancements are evidence of Rainmaker’s commitment to investment and innovation.”
The company also revealed details of a new Meeting Space component integrated with GroupREV to help hoteliers maximize profits. The functionality will enable Directors of Revenue Management and group sales revenue managers to factor in the revenue and margins of function space, banquet, and other non-room items associated with a group request to determine if – when combined with the room rate – they meet or exceed minimum spend targets.
Mr. Kapur described this year’s summit in this way: “Being in the room with colleagues and like-minded individuals with varying degrees of revenue management experience and who have similar goals and challenges was a great experience. The Rainmaker team is a great partner who supports and helps us achieve our goals through the kind of investment and innovation we saw this week. A big goal of our organization is to align revenue management with sales. I am particularly impressed with GroupREV as a tool to accomplish that.”
The Revcaster market analytics solution, including competitive rate shopping and its first version of complementary functionality and workflow with GuestREV, will help hoteliers improve their market channel management and competitive pricing for better decision making. Rainmaker provides the only revenue management solution suite that has an integrated price comparison component for helping hoteliers maximize ADR and drive higher profits.
Over 5,000 properties worldwide rely on Rainmaker solutions to improve their revenue management processes and optimize their financial performance.
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