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How To Get Into The $9.6 Billion Self-Improvement Business

New Guide Provides Blueprint and Steps For Success

Tampa/Florida/USA – WEBWIRE

"This is the only publication that teaches how to enter the self-improvement field and make a career of it." – John LaRosa, President, Marketdata

March 4, 2015 -  Marketdata Enterprises, Inc., a leading independent market research publisher  since 1979, has released a new 87-page Guide entitled: “How To Get Into The Self-Improvement Business”.   This is the ONLY known guide of its kind.
According to Research Director, John LaRosa: “The self-improvement business is huge and growing. Many people now want to leverage their life/work experience and make an income and career in self-improvement, but don’t know how to get started. Do they write a book? Do they hold seminars and webinars? Do they try to break into the paid speaking circuit? Or, do they become a personal coach? Exactly HOW do they do it at a minimal investment and what steps should they take? This new Guide provides that information.”
The Guide is for anyone who wants to build a self-improvement product or business, entrepreneurs especially.  Including:

  • People who want to write a book
  • Those who want to be a motivational speaker
  • People that want to hold workshops and seminars
  • Those who want to build their own brand as a personal coach or consultant
  • People that want to host webcasts, webinars and teleseminars.

Tony Robbins, Deepak Chopra, Wayne Dyer, Brian Tracy, Brendon Burchard, Suze Orman and many other multi-millionaires did not wake up one day and say: –“I’m going to be an expert”– and instantly have their books hit the bestseller list, book $50,000 speeches, and appear on TV. Sorry, it doesn’t work that way. They had a plan, a blueprint, and they learned from others already in the business. They were newbies in the beginning. They made mistakes.  Now there is a blueprint for success.

Marketdata analysts estimate that it takes at least $2,200 to enter the motivational speaker business and $2,500 to become a personal coach. This assumes that the person joins a national trade association and/or gets certified, which is highly recommended.

Topics Covered in the Guide:

Market Value…  Discussion of the market’s nature & definition, characteristics, major developments of past two years, avg. customer profile, why demand exists for programs.

·         Findings of interviews with market movers & shakers, technology trends, marketing methods.

·         Changing of the guard: older gurus retiring and dying, who will replace them?

·         The explosion of SI content via Internet entrepreneurs – discussion.

·         Negative publicity still exists: indictment of Kevin Trudeau, company closures and criticisms.

Market Size & Growth, Segments: Table & Discussion of total market size, growth, outlook  (2003, 2005, 2007,  2009, 2011, 2013-14, 2018 forecasts), estd. $ size of major segments BY DISTRIBUTION CHANNEL :  Infomercials,  motivational speakers,  seminars, holistic institutes, books, audiobooks, personal coaching

·         Market Segment Outlooks : mkt. size/growth/characteristics/trends for:

-          Motivational speakers market

-          Personal coaching market

-          Public seminars market

-          Self-improvement books market

-          Audiobooks market

-          Infomercials

-          Holistic institutes - List: Address list of the 16 major holistic institutes in the U.S.   

-          Training organizations: Dale Carnegie, Toastmasters, Franklin-Covey

-          Websites & Internet mastery courses

Status report of the U.S. Weight Loss Industry   ($ size 2002-2014, by 10 mkt. segments,  trends, dieter demographics/number, mkt. nature,  major mkt. trends/developments, etc.)        

·        Steps you need to take to become a successful self-improvement expert

-           -  Products & services gurus must have

-            - The most successful gurus all have multiple distribution channels

-           -  How to create a website at low cost

-            - How to perform teleseminars

-           -  How to perform webinars – low cost methods like Google+

-            - Creating a You Tube videos channel

-           -  Doing local Free seminars or speeches

-           -  Setting up a merchant account to accept credit cards.

-            Table : Estimated Start-up Costs For Self-improvement businesses; expenses, by type.

·         Why you must write a self-improvement book as your foundation, topics,  marketing your book, e-books vs.
          print books

·         How to become a successful personal coach:

-            - Limitations: your own time vs. a staff of coaches: how the big guys do it

-           -  What consumers think of coaches, when they use them

-            - Number of coaches and average earnings

-            - How to market yourself

-            - Coaching specialty areas

·         How to become a successful motivational speaker:

-            - How does one start out – discussion of getting your feet wet, knowing your audience

-            - Speaking opportunities – where can you speak?

-            - Your contract, media kit, testimonials: tools of the trade

-            - Joining speaker’s bureaus

-           -  Characteristics of NSA members: earnings, other sources of revenue.

About The Guide  
How To Get Into The Self-Improvement Business, published in March, 2015, is an independently researched publication.  The Guide is 87 pages in length.  It costs $99.  A free table of contents is available by mail, email or fax. Contact: Marketdata Enterprises, Inc. (813) 907-9090. John LaRosa is available for interviews.
About Marketdata

Marketdata Enterprises, Inc. is an independent market research firm and 21-year analyst of the U.S. self-improvement market, since 1994.  Marketdata also publishes market studies about a wide variety of other service sectors and emerging markets  Also available: custom research, consulting, teleconferences.


 personal coach
 motivational speaker
 personal growth

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