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Elephant on a Tightrope - a French Wine you’ll never forget


September 4, 2006

Developed by Solange de France, LLC, Elephant on a Tightrope is a French wine brand that strikes a balance between wine style, price and packaging, to meet the expectation’s of today’s consumer without compromising standards.

Elephant on a Tightrope offers consumers a friendly French wine with an unforgettable and stylish branding at attractive pricing. Bottled in 750 ml format, the label features an elephant savouring a glass of wine on a tightrope, which represents the importance of « balance » in wine. This theme is echoed in POS materials with the icon and the tag lines “The Friendly French Wine” and “French Wines for Today”.

« We source our wines from family-operated estates throughout the regions of France based on quality, not the quantity produced », says Cindy Bearce, Marketing Manager for Solange de France, « By maintaining a long-term relationship with these estates, whose wines are produced from a single vineyard, we are assured of wines that remain true to terroir and of consistent quality from year to year ».

An “Elephant on a Tightrope” Chardonnay and a Cabernet Sauvignon from the Languedoc region are expected to be launched in Canada this Fall to be followed later in the year by a Grenache and a Syrah. Also available in this line are a selection of wines from Bordeaux, the Southwest and Beaujolais, including a Beaujolais Nouveau 2006.

The brand identity for “Elephant on a Tightrope” was developed by Maffini & Bearce, a design-marketing firm located in the South of France

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 Elephant on a Tightrope
 wines from Beaujolais
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 Julienas Morgon

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