Drawbridge Certified as Nielsen Online Campaign Ratings Mobile Provider
Drawbridge has been certified as a provider of mobile measurement through Nielsen’s Online Campaign Ratings™ (OCR), giving marketers the confidence that their messages are being received by the intended audiences across devices. Nielsen Online Campaign Ratings is available in addition to Drawbridge’s Cross-Device Insights reporting suite, wherein marketers are able to understand reach and frequency as well as cross-device conversion attribution metrics.
“Our technology enables brands to connect in meaningful ways with consumers across devices, and obviously it’s important to ensure that the right brand messages are received by the right consumers, at the right times, on the right devices,” said Drawbridge’s VP of Product Management, Rahul Bafna , “While Drawbridge provides audience insights, conversion attribution, and reach and frequency reports, Nielsen Online Campaign Ratings provides additional comprehensive measurement, so our marketing partners are enabled to maximize their mobile marketing investment.
“For marketers reaching audiences across devices, it’s critical to precisely measure those audiences to understand a campaign’s impact,” said Andrew Feigenson , Managing Director, Digital, Nielsen. “Drawbridge was one of the first platforms to become certified for mobile measurement within Nielsen Online Campaign Ratings and provide their clients with a complete view of their digital audience, including reach on mobile devices.”
The Drawbridge Connected Consumer Graph™ is the industry’s leading cross-device identity solution, reaching more than one billion consumers across more than three billion devices. Drawbridge enables marketers to have seamless conversations with consumers across their connected devices, including desktops, smartphones, tablets, and connected televisions, either through Drawbridge’s own platform, or another buy-side platform.
Drawbridge is the industry’s leading cross-device technology company that enables brands to have seamless conversations with consumers across their connected devices, including desktops, smartphones, tablets, and connected TVs. By leveraging its Connected Consumer Graph™, which includes more than one billion consumers across more than three billion devices to date, the company is able to gain insights and a much deeper understanding of consumer behavior to drive better results for advertisers – from creating brand awareness to driving incremental sales. The company is headquartered in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital. For more information visit www.drawbrid.ge.
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