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Allianz Parque stadium opens in Sao Paulo to the sound of Paul McCartney

Allianz Parque opened with a mega music concert with ex-Beatle Paul McCartney. As the 45,000 tickets for the show were sold out in less than 24 hours, he gave a second concert the next evening.

Munich (DE) – WEBWIRE

Allianz Parque is the sixth member of the Group’s “family of stadiums” and the first one in Latin America. “Naming a stadium is much more than investing in a prestigious venue. It can be considered a business platform since it creates a physical space for an emotional, direct relationship with current and potential customers, distributors and other stakeholders. It’s about market differentiation and humanizing our brand”, says Allianz Seguros CEO Miguel Pérez Jaime. “Naming this state-of-the-art venue will add a new dimension to the Allianz brand in Brazil, besides placing it on the map of international events as Sao Paulo is renowned to be Latin America’s economic and entertainment capital.”

“Inaugurating Allianz Parque is a reason of great pride. Allianz already holds the naming rights for five other exceptional venues: the Allianz Arena in Germany, the Allianz Stadium in Australia, the Allianz Park in England, the Allianz Riviera, in France, and the Allianz Stadion in Austria. São Paulo will gain a unique venue to host mega events. Through Allianz Parque we are adding the greatest passion of the Brazilian people – football – to our brand.” says Felipe Gomes, executive director of Market Management and Strategy for Allianz Seguros.

More than just a football stadium: Latin America’s most modern multi-purpose event complex

The Allianz Parque is one of the world’s ultimate multi-purpose arenas. With 43,600 covered seats, in addition to the booths for over 3,000 people during football games, the venue is also equipped to host concerts, mega events, and corporate events, offering a service infrastructure including shops, snack bars, food stalls, a panoramic restaurant, a convention center and parking facilities. Designed to offer an infrastructure readily adaptable to accommodate a variety of audience sizes and various types of events, the Allianz Parque can also be as an amphitheater with 12,000 seats, or as a venue for mega events seating up to 55,000 people. The stadium lies within easy access to metro stations, train and bus lines. For those arriving by car, more than 4,800 parking spaces are available close by. Two airports are also easily accessible: Congonhas located 21 miles (13 km) south, and Cumbica 48 miles (30km) north.

Opening game: Palmeiras vs. Sport Club Recife

On November 19th, the Allianz Parque hosted its first official football match. After more than 1,500 days without playing at home, the Sao Paulo Palmeiras welcomed Recife to its brand new venue in front of 39,000 fans. On December 7th, Allianz Parque will host another match - Palmeiras vs. Atletico Paranaense in the last round of the Brazilian championship 2014.

Allianz Parque facts & figures
  • 43,600 covered seats 
  • 178 boxes with seating capacity of over 2,800 people
  • Parking facilities for 2,000 cars
  • Space for events/concerts with seating capacity of up to 55,000 spectators
  • Amphitheater for up to 12,000 people
  • Convention Center
  • Panoramic restaurant, food court, snack bars
  • 16 elevators and 26 escalators
  • Press area for up to 1,500 professionals
  • 2 FIFA-standard changing rooms

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