AOL.com Launches FanHouse Blogs for Football Enthusiasts and Sports Fans
August 28, 2006 - AOL.com today announced the launch of FanHouse (http://www.aolsportsblog.com/), a new series of blogs that builds upon AOL Sports’ (http://sports.aol.com/) strong blogging community and connects football fans across the country. Recognizing that 32 million Americans read blogs*, AOL has created over 75 blogs dedicated to individual NFL teams and NCAA football teams, and covering the entire spectrum of football - from fantasy to league news to NFL gossip. Each team will have a dedicated blogger providing up-to-the-minute updates on players and teams.
AOL is enhancing traditional sports coverage by providing a platform for fans to exchange their ideas, sound off and get the real story beyond what happens on the field. For FanHouse, AOL recruited unique and dynamic bloggers from across the Internet. In addition to blog reports, FanHouse will also include essential information about each team, including rosters, schedules, photos, statistics and news feeds.
“There is no community more passionate or dedicated than sports fans, and our goal is to create a Web 2.0 atmosphere where sports enthusiasts can meet and talk about everything from game stats to players’ salaries, fantasy and more,” said Neal Scarbrough, Editor and General Manager, AOL Sports. “This marks a turning point for AOL Sports as we expand our social networking platform and enhance traditional sports coverage by providing a comprehensive platform for fans to discuss news and events of their favorite teams in an interactive forum and experience.”
AOL.com® already features the unique, blog-driven Internet radio program, Sports Bloggers Live (http://www.sportsbloggerslive.com/), which was created in January 2005 in response to the increasing popularity of interactive sports blogging and podcasting. Airing live Monday and Thursday nights and available on-demand throughout the week with host Jamie Mottram, Sports Bloggers Live has featured such guests as Ron Artest, Roger Clemens, Dwayne Wade, Cal Ripken, Jerry Rice and more.
Fans will soon have the option to provide their own photos, videos, opinions and reviews related to their teams. AOL plans to add additional sports to FanHouse so that the experience is replicated across the channel.
AOL Sports also provides live and on-demand video coverage of events such as the British Open, the Masters and most recently, the PGA Championship and features an extensive Fantasy Sports line-up throughout the year, including football, golf and auto racing.
In addition, AOL Sports recently launched exclusive AIMPages ® for the Washington Redskins where fans can create dedicated pages of all things Redskins (http://www.aimpages.com/burgundygoldpage) and meet others who share their interest.
AOL and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com ® website, AIM®, MapQuest® and Netscape®. AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL LLC is a majority-owned subsidiary of Time Warner Inc. and is based in Dulles, Virginia.
* Pew Internet & American Life (May 2006)
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