They’re Finally Back: M&M’s® Crispy To Return In 2015
M&M’S® Brand Rewards Fans’ Passion; Plans to Re-Release Irresistible Product Nationally in January
M&M’S® Brand has a message to all the diehard fans of M&M’S® Crispy Milk Chocolate Candies: They’re finally back … because of you.
After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America announced that M&M’S® Crispy will return to stores nationwide in January 2015 following a 10-year hiatus.
M&M’S® Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is slightly larger than the original milk chocolate variety, and will be featured in a new, eye-catching, bright green bag.
The launch of M&M’S® Crispy is the biggest M&M’S® Brand launch since the introduction of M&M’S® Pretzel Chocolate Candies in 2010. M&M’S® Crispy was first available as a limited-edition item in 1998, and the product’s re-emergence is a testament to the unwavering loyalty shown by consumers and media who refused to let the beloved flavor variant go the way of laser disc players, dial-up Internet and other turn-of-the-millennium relics. According to records in Mars Consumer Care, M&M’S® Crispy is the No. 1 Mars variant no longer on the market requested to be “brought back.”
“When M&M’S® fans talk, we listen. And consumers have made it clear that M&M’S® Crispy are so irresistible, we had to bring them back,” said Seth Klugherz, Senior Director, M&M’S® Chocolate Candies. “We’re sure existing fans will be thrilled to see M&M’S® Crispy back in stores coast to coast, but we’re just as excited to introduce this delicious product to a new generation of chocolate lovers.”
M&M’S® Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). For more information, visit the M&M’S® Brand Facebook page at www.facebook.com/mms, the official M&M’S® Twitter handle @mmschocolate, or www.mms.com
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
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