Hearst Magazines Introduces New Suite of Resources for Mid- and Large-Sized Publishers
Hearst Magazines Publishing Services Offers Custom Programs that Leverage Hearst’s Scale & Expertise
Hearst Magazines, one of the world’s largest magazine media companies, today launched Hearst Magazines Publishing Services (HMPS), a new division offering mid- and large-sized consumer magazine publishers a complete range of print and digital services. The announcement was made by David Carey, president of Hearst Magazines, and John Loughlin, executive vice president and general manager of Hearst Magazines, who will oversee the new function.
Through its wholly owned company CDS Global, Hearst Magazines has been a service provider to the publishing industry for more than 30 years, currently managing end-to-end business process outsourcing across 450 print and digital magazine titles, from order management and payment to customer service and business intelligence. HMPS builds on CDS Global’s services approach, offering a complimentary set of products and services, including consumer marketing and circulation, procurement, digital edition development, production and distribution, as well as consultation around content creation and advertising sales. HMPS will enable publishing companies to optimize their businesses and deliver improved financial performance by leveraging Hearst’s infrastructure and scale.
“Scale is critical to long-term success as the media industry evolves and businesses like printers, paper manufacturers and wholesalers consolidate,” Carey said. “This is an opportunity for mid-sized publishers to leverage our scale and services, including sophisticated circulation modeling, a powerfully deep consumer database and our proprietary digital edition and Web content management platforms. We’re confident that it will be beneficial to other publishing companies and the industry as a whole.”
“We have built highly successful and skilled teams, developed processes that leverage technology to deliver cost-effective results and forged exceptionally strong relationships with leading suppliers,” Loughlin said. “Now, we’re offering our services to other publishing companies to help improve bottom lines and position them to pursue investment and innovation.”
HMPS services are customized and may include:
Consumer Marketing: Comprehensive, turn-key circulation management including rate base forecasting and planning, acquisition and retention expertise, testing, fulfillment, newsstand distribution, in-store programs, custom reporting and access to Hearst’s consumer database (in accordance with privacy best practices and regulations).
Procurement: Full supply chain management including paper, printing and distribution—all executed with a well-developed focus on sustainability.
Production: Utilization of proven high-quality and high-efficiency print and e-edition work flows, systems and technologies, including 24/7 editorial page imaging, quality control, trafficking, virtual proofing and distribution planning for mail, newsstand, bulk and e-edition delivery.
Website, App and E-edition Development/Management: Access to Hearst’s proprietary technology platform for website development, optimization and management. Access to Hearst video production resources, advertising operations and programmatic sales platform. Use of Hearst digital edition workflows, systems and proprietary software to create, deliver and market both replica and fully interactive e-editions via major e-newsstands and storefronts.
Content Creation: Consultation with Hearst Magazines’ editorial experts and access to research-driven consumer insights. Use of Hearst’s state-of-the art global digital content asset repository, in-house test kitchens and photo studios.
Financial Management: Billing, A/R management and collections, and reporting using Hearst’s existing “back-office” service center.
Subscription Management & Fulfillment Through CDS Global: Hearst’s CDS Global is the magazine industry’s leading provider of print and e-edition subscription order and club enrollment processing. CDS Global provides customer management, database services, lettershop, billing, fulfillment and customer service.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.
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